This resource is no longer available
Intent data has become a competitive imperative, having passed out of the early adopter phase, and has established itself as a core element within many companies' stacks.
With 85% of businesses either currently using or planning to use intent data, and 55% already seeing positive returns from their investment, setting up a strategic adoption plan that supports your businesses key go-to-market initiatives is more important than ever.
Tune into this TechTarget webinar to learn how revenue teams are applying intent data in highly strategic ways to support key go-to-market initiatives, and the strategies your team can adopt going forward.