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Intent data has become a competitive imperative, having passed out of the early adopter phase, and has established itself as a core element within many companies' stacks.

With 85% of businesses either currently using or planning to use intent data, and 55% already seeing positive returns from their investment, setting up a strategic adoption plan that supports your businesses key go-to-market initiatives is more important than ever.

Tune into this TechTarget webinar to learn how revenue teams are applying intent data in highly strategic ways to support key go-to-market initiatives, and the strategies your team can adopt going forward.

Vendor:

Informa TechTarget

Premiered:

Feb 11, 2023

Format:

HTML

Type:

Webcast