The reality of digital fatigue across the IT buying team

The "digital fatigue" boogeyman has spooked many IT vendors. A whopping 83% of marketers currently believe that buyers are tired of webinars, and that motivation to attend has dried up.

But are these fears truly accurate? With only 48% of buyers expressing any indication of webinar fatigue, is the shadow of "digital fatigue" only an illusion?

In this TechTarget infographic, tap into insights regarding how digitally-fatigued IT professionals are when conducting buying research online, and how there is still a huge opportunity for marketers to engage IT buyers digitally.

Vendor:: Informa TechTarget
Posted:: Mar 9, 2023
Published:: Mar 9, 2023
Format:: HTML
Type:: Infographic

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