Fact or Fiction: The Rep-Free Buying Experience
Buyer knowledge acquisition serves increasingly critical needs in the modern market, making digital research an ever-increasing imperative.
With the average B2B buyer consuming an average of 13 pieces of branded content per month, finding out what buyers want from vendor sales rep interaction is key to making sure your organization's content is among those lucky few.
In this TechTarget infographic, take a look at the ever-increasing buyers’ need to find information without intrusive sales pitches, and discover practical tips on how to shape your digital marketing strategy to address this change in buyer research behavior.