What to do when 58% of IT professionals won’t attend live events

Even though live events are slowly coming back, your audience has changed their content consumption and research habits. They are now more self-sufficient and digitally driven.

In fact, 58% of IT professionals are still uncertain about attending live events and being in a crowded exhibit hall.

With changing audience behavior and increasing competition in a digital space, you need to act fast and re-think your content marketing strategy.

Take a look at this TechTarget infographic for the essential tips and tricks for developing engaging content in a digital-first era.

Vendor:: Informa TechTarget
Posted:: Mar 1, 2023
Published:: Mar 1, 2023
Format:: HTML
Type:: Infographic

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