Understanding IT Buyers’ Behaviors: Research and Tips

A crowded market challenges the sales and marketing teams of IT solutions to stay competitive.

By understanding IT buyer behaviors, teams can gain the edge that they need to set their organizations apart.

Achieve that understanding by reviewing this TechTarget report, which—developed from the responses of 583 IT buyers and 155 IT marketers—explores:

The makeup of a modern IT buying team
Where IT buyers conduct their research
The content and messaging that engage buyers
And much more

Vendor:: TechTarget
Posted:: May 10, 2023
Published:: May 10, 2023
Format:: PDF
Type:: Research Content

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