Aligning to European IT Priorities to Drive Buyer Engagement

44% of businesses in EMEA plan to increase IT spending in 2023, according to TechTarget’s research.

So, how can IT sellers take advantage of these prospects? By forming their marketing and sales strategies around IT buyers’ priorities.

This e-book—penned by TechTarget’s Brent Boswell and Computer Weekly’s Bryan Glick—breaks down those priorities, including a growing focus on data management and governance.

Keep reading to explore the insights in full.

Vendor:: Informa TechTarget
Posted:: Jun 21, 2023
Published:: Jun 21, 2023
Format:: HTML
Type:: eBook

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