Measuring Short and Long-Term ABM Success

“Oh no,” you may be thinking, “not another ABM webinar.”

But Dara Such, TechTarget’s VP of Customer Enablement & Data Strategy, insists that if you watch this one, you’ll leave with actionable ideas to apply to your organization’s ABM program.

Tune in to discover:

The top 3 ABM challenges
How you can tackle those issues with metrics
Which short-term and long-term metrics to leverage
How to tell a story with metrics
And more

Vendor:: Informa TechTarget
Premiered:: Jun 17, 2023
Format:: HTML
Type:: Webcast

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