Intent Data Revolution: Matching Use Cases for Maximum Impact

Along with highlighting changing buyer behaviors and the challenges that they pose for B2B marketers, in this webcast Forrester Principal Analyst Malachi Threadgill examines how marketers can overcome those obstacles by leveraging intent data.

View now to learn about:

Common first-, second- and third-party intent types
Five opportunities that a comprehensive intent strategy can provide
Use cases for ABM, sales development and customer marketing
And more

Vendor:: TechTarget
Premiered:: Aug 19, 2023
Format:: HTML
Type:: Webcast

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