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Along with highlighting changing buyer behaviors and the challenges that they pose for B2B marketers, in this webcast Forrester Principal Analyst Malachi Threadgill examines how marketers can overcome those obstacles by leveraging intent data.

View now to learn about:

• Common first-, second- and third-party intent types
• Five opportunities that a comprehensive intent strategy can provide
• Use cases for ABM, sales development and customer marketing
• And more

Vendor:

Informa TechTarget

Premiered:

Aug 19, 2023

Format:

HTML

Type:

Webcast