What Is Purchase Intent Data and What Is It Good for?
So, what exactly is purchase intent data? This webinar provides two definitions of the term: one from TechTarget, one from G2.
Featuring insights from John Steinert, TechTarget’s CMO, and Robin Izsak-Tseng, G2’s VP of Revenue Marketing, the webinar explores:
- How purchase intent data is created
- Why the data can be useful to your organization
- TechTarget’s and G2’s respective offerings
- And more
Tune in and unlock the insightful presentation.