Revenue Enablement Secrets for ABM Success

Key to ABM’s efficacy are the revenue team components of target account strategies. Because of this, organizations are pressed to better orchestrate their target account programs. But how can they accomplish that goal?

In this webinar, TechTarget’s CMO, John Steinert, joins Dr. Mary Shea, musicologist and Co-CEO of Mediafly, for a discussion on the topic. The two trace Shea’s career trajectory – from classical oboist to car salesperson to Co-CEO – and consider why aligning marketing actions to revenue is so important.

Watch now to unlock the insightful conversation.

Vendor:: TechTarget
Posted:: Aug 26, 2023
Published:: Aug 26, 2023
Format:: HTML
Type:: BrightTALK Webinar

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