The MQL is dead: Why & how to focus on buying groups

“The Beatles were B2B visionaries,” explains Terry Flaherty, VP and Principal Analyst at Forrester. In this webcast, Flaherty maps out how The Beatles’ lyrics parallel the evolution of marketing.

According to Flaherty, when The Beatles sang “You say goodbye and I say hello,” the band predicted the need for businesses to say goodbye to marketing qualified leads (MQLs) and say hello to opportunities.

Tune into the webcast to discover:

Seven reasons why you should say goodbye to MQLs
How focusing on buying groups can deliver opportunities for your organization
And more

Vendor:: Informa TechTarget
Posted:: Aug 17, 2023
Published:: Aug 17, 2023
Format:: HTML
Type:: BrightTALK Webinar

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