The intersection of Product, Field & Partner Marketing
Where do Product, Field and Partner Marketing intersect? To answer that question, marketing executives from Equinix, SAP and TechTarget gathered for a discussion in this episode of TechTarget’s Partner Marketing Visionaries.
Along with considering where and when those intersections should take place, the experts explore:
- The competitive advantages of these teams intersecting
- Best practices for sharing information between Product and Partner teams
- Processes that Product teams can establish in a strategic alliance to improve messaging
Tune in to access these insights and more.