Cultivate a PMM Capability That Helps Optimize Your Entire GTM

How can your organization transform “alignment” from a buzzword into a performance-driving strategy? To answer that question, in this e-book TechTarget breaks down Forrester’s framework for planning and activating go-to-market (GTM) alignment.

Read now to discover:

How your company can leverage Portfolio Marketing and Management (PMM) as alignment glue
The five components that comprise the Forrester Knowledge Enablement Model
How to prioritize those components within your organization
And much more

Vendor:: Informa TechTarget
Posted:: Aug 12, 2023
Published:: Aug 12, 2023
Format:: HTML
Type:: eBook

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