How Marketing and Sales Teams Can Work Together to Engage Buying Teams

To effectively engage your audience and build sustainable, revenue-yielding relationships, you must establish a deep understanding of your buyers – their roles, pressures, challenges and objectives.

For sellers to effectively engage with buyers, they need to provide significant value to buyers – value that buyers can’t get from content that is already available to them.

In ESG white paper, explore how marketing and sales teams can work together to leverage research and analyst insights to build high-value, compelling content that engages buying teams within target accounts.

Vendor:: Enterprise Strategy Group
Posted:: Oct 5, 2023
Published:: Oct 5, 2023
Format:: HTML
Type:: ESG White Paper

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