WEBCAST: Thoughtful strategic teams understand that, beyond trend-chasing messaging, there’s serious work to be done to properly assess and refine solution positioning. Join this webcast for Using Market Research to Build a Differentiated GenAI Story.

Posted: 10 Dec 2024 | Premiered: Dec 10, 2024

EBOOK: Delivering on your customer promise is key for B2B marketing success. Learn how to create memorable, valuable, and achievable messaging that resonates with buyers. Download this e-book to discover strategies for developing impactful content that builds trust and drives purchase decisions.

Posted: 02 Dec 2024 | Published: 03 Dec 2024

RESEARCH CONTENT: While AI-generated content is on the rise, tech buyers still prioritize information from trusted experts over AI content. This suggests marketers should balance AI-generated and individually created content. Learn more about tech buyers' perceptions of AI-generated content in the full report.

Posted: 02 Dec 2024 | Published: 03 Dec 2024

ESG WHITE PAPER: To maximize content ROI, businesses need to think through the whole before they can successfully solve for the major parts.This Enterprise Strategy Group (ESG) white paper will show you how to build a sustainable content ecosystem that drives ROI and engages your target buyers.Read now to unlock breakthrough strategies.

Posted: 04 Sep 2024 | Published: 05 Sep 2024

TECHTARGET MEDIA: This TechTarget and Enterprise Strategy Group research highlights key technology spending priorities and investment plans. With 46% of organizations increasing budgets, this report offers valuable insights to guide your go-to-market strategy. Read the full 2024 Technology Spending Intentions Study.

Posted: 04 Sep 2024 | Published: 05 Sep 2024

ESG INFOGRAPHIC: To make sense of where tech buyers stand today, Enterprise Strategy Group (ESG) conducted a survey across 670 IT and business decision makers involved in GenAI initiatives. Download this ESG infographic to view the results, including GenAI research activity and 3 pro tips from our analysts on using GenAI.

Posted: 30 Nov 2023 | Published: 30 Nov 2023

BRIGHTTALK WEBINAR: In this webinar, Enterprise Strategy Group analysts Christophe Bertrand and Melinda Marks will zoom in on the most difficult content challenges faced by go-to-market teams and unpack the barriers to achieving ROI and strong engagement from your content-based programming. Tune in to learn more.

Posted: 07 Nov 2023 | Published: 07 Nov 2023

WEBCAST: While many may not spend much time thinking about the impact they have personally on customer experience, the impact is very real. In this webinar, discover what’s essential to understand about people’s wants and needs from the latest CX research.

Posted: 27 Oct 2023 | Premiered: Oct 28, 2023

FIRESIDE CHAT: Today’s security technology landscape is always changing. This makes it difficult to know exactly how to market your solutions and to recognize what will drive high levels of engagement. Tune into this webinar to discover tips for mastering the current MDR market.

Posted: 09 Oct 2023 | Published: 09 Oct 2023

ESG WHITE PAPER: For tech organizations, it can be tricky to know what types of content are going to deliver results. So, how can you create the marketing and sales material that meets your objectives while still piquing the interests of your audiences? Browse this guide to learn more.

Posted: 06 Oct 2023 | Published: 06 Oct 2023

ESG WHITE PAPER: In ESG white paper, explore how marketing and sales teams can work together to leverage research and analyst insights to build high-value, compelling content that engages buying teams within target accounts.

Posted: 05 Oct 2023 | Published: 05 Oct 2023

BRIGHTTALK WEBINAR: Storytelling is at the heart of content marketing, and if you want to engage your customer, you need to tell a story that matters to them. In this webcast, Enterprise Strategy Group (ESG) analysts talk through storytelling in content marketing, and how you can deliver success by developing a buyer-centric narrative. Tune in to learn more.

Posted: 05 Oct 2023 | Published: 05 Oct 2023

ESG RESEARCH REPORT: When seeking outsourced content creation assistance, 41% of marketers rank finding partners that can empathize with their audience as a top challenge. Empathy drives engagement; so, how can you integrate more of it into your organization’s content for B2B buyers? Find tips in this 13-page e-book by TechTarget’s Enterprise Strategy Group (ESG).

Posted: 04 Oct 2023 | Published: 04 Oct 2023

BRIGHTTALK WEBINAR: To discover how to develop strong content for buyers, and to learn why doing so can be challenging, tune into this webcast featuring EVP of Research & Strategy at TechTarget’s Enterprise Strategy Group (ESG), John McKnight.

Posted: 04 Oct 2023 | Published: 04 Oct 2023

WEBCAST: To discover how sustainability is impacting IT buying decisions, and to find out how to incorporate messaging about the topic into your business’s content marketing strategy, watch this webcast featuring experts from TechTarget’s Enterprise Strategy Group (ESG).

Posted: 03 Oct 2023 | Premiered: Oct 3, 2023

INFOGRAPHIC: According to TechTarget’s research, 90% of buyers report that they’re more likely to engage with a business after consuming multiple pieces of that organization’s content. But that content has to be high quality. Download this infographic to learn how you can use data to create standout content.

Posted: 17 Jun 2023 | Published: 17 Jun 2023

EBOOK: This e-book, “What Is Great Content for Buyers and Why’s It So Hard?” explains why great content is so important, what makes for greatness, why that’s so hard, and how your team can get there. Download your copy to get started.

Posted: 07 Dec 2021 | Published: 08 Dec 2021