Embracing or Bracing? Tech Buyers' Perceptions of AI-Generated Content

The rise of AI-generated content presents new opportunities and challenges for B2B marketers. This white paper explores how tech buyers perceive AI-generated content versus content from trusted experts.

Key insights include:

Tech buyers are cautious about AI-generated content and prefer information from trusted experts and analysts.
Buyers value expert-authored content like research reports, case studies, and technical advice over AI-generated material.
Marketers should balance AI-generated content with content from trusted sources to build credibility.

Read the full white paper to learn how to leverage AI responsibly and create the expert-driven content tech buyers seek.

Vendor:: Enterprise Strategy Group
Posted:: Dec 2, 2024
Published:: Dec 3, 2024
Format:: HTML
Type:: Research Content

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