Buyer-centric storytelling that builds credibility

Storytelling is at the heart of content marketing, and if you want to engage your customer, you need to tell a story that matters to them.

In this episode of Content that Connects, Enterprise Strategy Group (ESG) Executive Vice President of Research and Strategy, John McKnight, joins a panel of expert analysts to talk through storytelling in content marketing, and how you can deliver success by developing an empathetic buyer-centric narrative.

Join the webcast to learn what these experts have to say about telling the right stories to achieve success.

Vendor:: Enterprise Strategy Group
Posted:: Oct 5, 2023
Published:: Oct 5, 2023
Format:: HTML
Type:: BrightTALK Webinar

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