TechTarget Technology Spending Intentions Study Highlights
This research report from TechTarget and Enterprise Strategy Group provides insights into global technology spending intentions for 2024. Key findings include:
- Digital transformation, cybersecurity, generative AI, and data analytics are top drivers of technology investment in 2024
- Nearly half of organizations plan to increase IT budgets, with larger and more digitally mature companies prioritizing customer experience initiatives
- Top investment areas include cloud, security, application modernization, and data management/governance
The report covers spending plans across 21 technology categories and 39 solution areas, offering vendors actionable insights.
Read on for the full array of findings.