Using Market Research to Build a Differentiated GenAI Story

Thoughtful strategic teams understand that, beyond trend-chasing messaging, there’s serious work to be done to properly assess and refine solution positioning. They know they need better ways to ensure that what they say and what they intend to do will align more proactively and productively with what their target accounts are really looking for, both from a content perspective and with respect to the solutions they’re bringing to the market.

As buyers do more and more research on their own (and their attention gets harder to earn), most GTM teams need to seek better input.

Join this webcast for Using Market Research to Build a Differentiated GenAI Story.

Vendor:: Enterprise Strategy Group
Premiered:: Dec 10, 2024
Format:: HTML
Type:: Webcast

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