How connected commercial teams gain an edge in healthcare engagement

Novo Nordisk is innovating to unify sales, marketing, and medical teams as they expand into new disease areas. Frank Armenante, Field Systems Director, stresses the need for shared data and technology to engage healthcare providers effectively.

Challenges include:
· Declining access to providers
· Siloed data hindering interactions
· Disconnected teams causing redundant outreach

Using Veeva Vault CRM, Novo Nordisk aims for a unified approach where:
· Teams access a "golden customer record"
· Each interaction informs the next

Explore this white paper to learn about aligning teams for better engagement.

Vendor:: Veeva
Posted:: Mar 26, 2025
Published:: Mar 26, 2025
Format:: PDF
Type:: White Paper

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