Enhance customer journeys with field-led orchestration strategies

Orchestrating field-driven customer journeys is crucial for biopharma companies aiming to boost business results. This white paper introduces a new approach to customer journey orchestration, challenging traditional silos between sales, marketing, and medical teams.

Key insights include:

• The contrast between campaigns (brand-centric) and journeys (customer-centric)
• A five-step roadmap for journey orchestration
• Balancing AI-driven automation with field-led engagement
• Solutions to fragmented customer engagement

The paper offers a blueprint for evolving traditional methods into a cohesive strategy across planning, execution, and measurement phases. Discover how to deliver personalized experiences.

Vendor:: Veeva
Posted:: Mar 26, 2025
Published:: Mar 26, 2025
Format:: PDF
Type:: Case Study

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