The Future of Customer Engagement in Biopharma

The biopharma industry faces challenges as specialty drugs increase and treatment options grow complex. This white paper explores evolving customer engagement strategies to better serve healthcare professionals, organizations, payers, and patients.

It identifies five strategies:
• Marketing-centric approaches for awareness
• Service-oriented models for support
• Field orchestration to enhance relationships
• Account-based selling focused on needs
• Strategic account management to influence the market

"Connected engagement" requires mutual value exchange and improved experiences through integrated teams, processes, data, and AI.

Read this white paper to future-proof your strategy.

Vendor:: Veeva
Posted:: Mar 26, 2025
Published:: Mar 26, 2025
Format:: PDF
Type:: White Paper

Already a Bitpipe member? Log in here

Download this White Paper!

Corporate Email Address:
You forgot to provide an Email Address.

This email address doesn’t appear to be valid.

Please provide a Corporate Email Address.

This email address is already registered. Please log in.
First Name:
You forgot to provide your first name.
Last Name:
You forgot to provide your last name.
Company Name:
You forgot to provide a company name.
Job Title:
You forgot to provide a job title.
Seniority:
You forgot to select your seniority.
Job Function:
You forgot to select your job function.
# of employees:
You did not select the number of employees at your company.
Industry:
You did not select which industry you are in.
Sub-Industry:
You did not select which industry you are in.
Address 1:
You did not provide a full local address.
Address 2:
City/Town:
You did not provide a full local address.
Country:
You did not select the country you are from.
State/Province:

You did not provide a full local address.
Zip/Postal Code:
You did not provide a full local address.
Phone:
You forgot to provide a phone number.

This phone number format is not recognized. Please check the country and number.
- I agree to TechTarget’s Terms of Use, Privacy Policy, and the transfer of my information to the United States for processing to provide me with relevant information as described in our Privacy Policy.
Please check the box if you want to proceed.
- I agree to my information being processed by TechTarget and its Partners to contact me via phone, email, or other means regarding information relevant to my professional interests. I may unsubscribe at any time.
Please check the box if you want to proceed.