Optimizing Customer Retention Programs
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6 Proven Use Cases for Increasing Loyalty and Retention
By:
Type: Talk
Customer data is the key ingredient to driving loyalty and retention. Why? Because you can only proactively identify and target high-risk and high-value customers when you have a complete and accurate picture of your relationship. Hear Digital Strategist, James Burnham share ways to create digital experiences that keep your customers coming back for seconds. He also shares tips for: - Reducing churn by driving proactive advertising for high risk customers - Increasing engagement with customers who are most likely to purchase - Using predictive insights to fuel loyalty campaigns
These are also closely related to: "Optimizing Customer Retention Programs"
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6 Proven Use Cases for Increasing Loyalty and Retention
By:
Type: Replay
Customer data is the key ingredient to driving loyalty and retention. Why? Because you can only proactively identify and target high-risk and high-value customers when you have a complete and accurate picture of your relationship. Hear Digital Strategist, James Burnham share ways to create digital experiences that keep your customers coming back for seconds. He also shares tips for: - Reducing churn by driving proactive advertising for high risk customers - Increasing engagement with customers who are most likely to purchase - Using predictive insights to fuel loyalty campaigns
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6 Proven Use Cases for Increasing Loyalty and Retention
By:
Type: Replay
Customer data is the key ingredient to driving loyalty and retention. Why? Because you can only proactively identify and target high-risk and high-value customers when you have a complete and accurate picture of your relationship. Hear Digital Strategist, James Burnham share ways to create digital experiences that keep your customers coming back for seconds. He also shares tips for: - Reducing churn by driving proactive advertising for high risk customers - Increasing engagement with customers who are most likely to purchase - Using predictive insights to fuel loyalty campaigns
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How to Predict & Prevent Customer Churn with Machine Learning
By:
Type: Replay
Given that it costs 5-10 times more to acquire a new customer than to retain an existing one, it seems obvious that all businesses should engage in some level of churn prevention. Because of its business impact and its relative ease in execution, for many types of business, churn prediction is a great first project to tackle with machine learning and AI. In this webinar, Vincent De Stoecklin, Customer Success Director at Dataiku, will: > Explain how data science and machine learning can help leverage churn prevention > Deep-dive into a churn prediction project (from design to production) > and demo a churn analysis on Dataiku DSS.
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Ep 6/9 ClearScape Analytics Experience: Telco Customer Churn - Use Case
By:
Type: Video
In this ClearScape Analytics Experience Use Case Demo on Telco Customer Churn, users will identify the factors contributing to the churn, so companies can take appropriate measures to retain customers.
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How CloudSigma boosted margins with new storage solution
By: StorPool
Type: Case Study
CloudSigma achieves 15% increase in gross margin by deploying StorPool's fully managed storage solution. StorPool's flexibility and performance enabled CloudSigma to refocus resources on their core business. Read the full case study to learn how StorPool's enterprise storage solution can benefit your organization.
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The Connected Licensing Experience
By:
Type: Talk
Join Thales for The Connected Licensing Experience and discover how leveraging connectivity can provide a SaaS-like experience for all your software solutions. This 30 minute interactive session is exclusively designed for software companies seeking more flexibility in the provisioning of their software to end customers, opening up new opportunities for monetization and revenue generation, alongside increased customer engagement and retention. Join us live as we discuss: - How to SaaS-ify and leverage the benefits of a Hybrid software solution - Using new business models, such as subscriptions or pay per use billing to expand your market and increase revenue - Improve customer satisfaction and reduce churn by ensuring your customers have instant access to your software solutions, including the latest features and functionality - Why entitlement data can add essential insights to your data driven strategy
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3 Proven Recipes for Increasing Loyalty and Retention
By:
Type: Talk
Customer data is the key ingredient to driving loyalty and retention. Why? Because you can only proactively identify and target high-risk and high-value customers when you have a complete and accurate picture of your relationship. Join Digital Strategist, James Burnham to learn how to create digital experiences that keep your customers coming back for seconds. We’ll also share tips for: - Reducing churn by driving proactive advertising for high risk customers - Increasing engagement with customers who are most likely to purchase - Using predictive insights to fuel loyalty campaigns NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN One entry per participant in the event hosted by Tealium Inc., including any of its affiliates or subsidiaries (“Tealium”). Odds of winning depend on number of entries received. Winners will be selected randomly. Open to Tasty Tech: 3 Proven Recipes for Increasing Loyalty and Retention attendees only. Following selection and confirmation of winners, a representative from Tealium will contact the winners using the contact information provided at entry. Winners will be responsible for any applicable taxes. By submitting your contact information you agree that Tealium may use such information to contact you for sales and marketing purposes. Void where prohibited by law or regulation.
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3 Proven Recipes for Increasing Loyalty and Retention
By:
Type: Replay
Customer data is the key ingredient to driving loyalty and retention. Why? Because you can only proactively identify and target high-risk and high-value customers when you have a complete and accurate picture of your relationship. Join Digital Strategist, James Burnham to learn how to create digital experiences that keep your customers coming back for seconds. We’ll also share tips for: - Reducing churn by driving proactive advertising for high risk customers - Increasing engagement with customers who are most likely to purchase - Using predictive insights to fuel loyalty campaigns NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN One entry per participant in the event hosted by Tealium Inc., including any of its affiliates or subsidiaries (“Tealium”). Odds of winning depend on number of entries received. Winners will be selected randomly. Open to Tasty Tech: 3 Proven Recipes for Increasing Loyalty and Retention attendees only. Following selection and confirmation of winners, a representative from Tealium will contact the winners using the contact information provided at entry. Winners will be responsible for any applicable taxes. By submitting your contact information you agree that Tealium may use such information to contact you for sales and marketing purposes. Void where prohibited by law or regulation.
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The Quick Guide to Transforming Your CX Strategy with Open Text Analysis
By: Alchemer
Type: White Paper
This white paper explores how open text analysis can transform your customer experience (CX) strategy. Access the white paper to learn how to leverage open text analysis to solve customer issues, improve satisfaction, and drive business growth.
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Switch or stay: Understanding tech vendor loyalty & customer retention
By: Informa TechTarget
Type: Webcast
To unravel the intricate tapestry of vendor loyalty, customer satisfaction and differentiation in 2024, tune into this webcast featuring two subject-matter experts from TechTarget.
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Engagement, Retention and Monetization
By:
Type: Replay
The average app loses 71% of its users within just 3 months. For your app to succeed, you can’t let these stats be your reality. Successful mobile marketers know it’s not about acquiring users. It’s about convincing them to come back. That’s why user retention needs to be your #1 priority. In this session, we'll teach you how to supercharge retention and turn your super fans into brand advocates by pairing real-time analytics with personalized engagement campaigns. Key learnings: - Using advanced analytics to uncover monetization opportunities - Types of campaigns you should automate to drive engagement and save you time - Lifecycle optimization to take you from activation to repeat purchase - Tap into dormant and churned users for new monetization opportunities
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Mining for Gems: 8x ROI Monitoring Buyer Job Changes
By:
Type: Talk
Winning new customers is hard work. Keeping them long-term is equally challenging. A lot of time, energy and resources go into maintaining happy customers, but the journey doesn’t have to stop when your core buyer changes their company or role. Identifying job changes open new growth opportunities. These former buyers are advocates and it’s likely you can fuel growth by quickly reacting to these movements. Join David Pitta, CMO at BrightTALK, and Christian Kletzl, CEO & co-founder of UserGems, as they share results of how they found 8x ROI in 90 days by quickly identifying and reacting to buyer job changes. In this session, they will discuss: - Monitoring job changes at customer and target accounts - Reacting to change with automated but personalized messaging to former buyers and new buyers at target accounts - Anticipating role churn and forecasting future impact of growth and retention
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Listen to your products – Rethink the way you build and license your products
By:
Type: Video
In our recent webinar, we had the pleasure of hearing from Andrew Dailey, Managing Director at MGI Research, and Business Solutions Consultant at Thales, Eddie McNeil on how you can leverage your product insights to reduce customer churn and increase revenue. Andrew and Eddie shared insights from their nearly 50 years of combined experience on how to: •Control, manage, and monetize the customer experience •Reduce churn by measuring and monitoring product usage •Provide next-gen customer experience and billing models
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Mobile Marketing Workshop Series: Ecommerce, FoodTech, Mobility Apps
By:
Type: Replay
Did you know that according to CleverTap Industry Benchmarks for E-commerce Apps, 86% of users churn within just 4 weeks? How can E-commerce and FoodTech app teams crack the code to higher Customer Engagement, order values, and purchase frequency? Amidst such low retention rates, high customer acquisition costs and heightened competition, how do Ecommerce brands win? In this hands-on workshop, you’ll learn practical tips to help you win in this highly competitive space. Discover industry best practices for driving engagement and growth at every stage — from wowing users at the very first launch to nurturing repeat purchases and even building effective win-back campaigns. You’ll get practical tips on how to: - Use live segmentation and custom journeys to drive conversions, reduce abandoned carts, and fuel product discovery - Personalize campaigns in meaningful ways that improve the customer experience and build long-term loyalty - Increase wallet share by cross-selling categories and products customers are likely to buy
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Data-Driven Growth: Creating Value with Data and Analytics
By:
Type: Replay
Welcome to the third installment of Software Monetization Matters. In this session, we focus on the pivotal role of harnessing data and analytics to revolutionize your approach to customer engagement, ultimately driving growth and maximizing revenue opportunities. Key Takeaways: - Data-driven Value Creation: Leverage data and analytics to understand customer preferences, behaviors, and pain points, enabling tailored offerings and services - Aligning Data with Business Objectives: Integrate data insights into decision-making processes to identify revenue opportunities and mitigate churn - Uncovering Revenue Opportunities: Utilize data to enhance customer engagement, reduce churn, and maximize upsell/cross-sell opportunities
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Data-Driven Growth: Creating Value with Data and Analytics
By:
Type: Replay
Welcome to the third installment of Software Monetization Matters. In this session, we focus on the pivotal role of harnessing data and analytics to revolutionize your approach to customer engagement, ultimately driving growth and maximizing revenue opportunities. Key Takeaways: - Data-driven Value Creation: Leverage data and analytics to understand customer preferences, behaviors, and pain points, enabling tailored offerings and services - Aligning Data with Business Objectives: Integrate data insights into decision-making processes to identify revenue opportunities and mitigate churn - Uncovering Revenue Opportunities: Utilize data to enhance customer engagement, reduce churn, and maximize upsell/cross-sell opportunities
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Reimagine Growth: Execute on your Customer Journey Strategy
By:
Type: Replay
Key Learnings - Build your 360-degree view of your customer lifecycle journey - Create an omnichannel engagement strategy that’s cost-effective - Reduce churn by engaging at the right moments
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5 Key Steps to Maximize Revenue and Customer Success while Migrating to SaaS
By:
Type: Talk
An interactive session on transitioning from on-premise delivered hardware and software revenue strategy to recurring revenue strategy delivered via SaaS If your organization has some mix of on-premise, traditionally licensed, and delivered software/hardware AND SaaS-delivered software and services, this session is for you. These hybrid situations strain market agility, engineering resources, customer satisfaction, and fulfillment systems. Join Thales experts and your peers to discover the five critical steps to leverage product connectivity for on-prem applications that can provide SaaS-like benefits. This 30-minute interactive session is exclusively designed for software/hardware companies seeking more flexibility in providing their software to end customers, opening up new opportunities for monetization and revenue generation alongside increased customer engagement and retention. Here is an outline: - How to SaaS-ify and leverage the benefits of a Hybrid software solution - Using new business models, such as subscriptions or pay-per-use billing to expand your market and increase revenue - Improve customer satisfaction and reduce churn by ensuring your customers have instant access to your software solutions, including the latest features and functionality - Why entitlement data can add essential insights to your data-driven strategy
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Loyalty and Retention. Not Synonyms.
By:
Type: Replay
This webinar will discuss how customer experience creates loyalty which leads to growth and retention. Many companies master one or two of these initiatives but true success comes from engaging all three. Join Alchemer executives Ryan Tamminga (SVP, Product and Services) and Vanessa Bagnato (Director, Product Marketing) as they discuss: --Metrics of loyalty and retention. --The connection to Customer Experience. --Creation of meaningful loyalty and retention for your organization.
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Loyalty and Retention. Not Synonyms. (APAC)
By:
Type: Replay
This webinar will discuss how customer experience creates loyalty which leads to growth and retention. Many companies master one or two of these initiatives but true success comes from engaging all three. Join Alchemer executives Ryan Tamminga (SVP, Product and Services) and Vanessa Bagnato (Director, Product Marketing) as they discuss: --Metrics of loyalty and retention. --The connection to Customer Experience. --Creation of meaningful loyalty and retention for your organization.
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Loyalty and Retention. Not Synonyms. (EU)
By:
Type: Replay
This webinar will discuss how customer experience creates loyalty which leads to growth and retention. Many companies master one or two of these initiatives but true success comes from engaging all three. Join Alchemer executives Ryan Tamminga (SVP, Product and Services) and Vanessa Bagnato (Director, Product Marketing) as they discuss: --Metrics of loyalty and retention. --The connection to Customer Experience. --Creation of meaningful loyalty and retention for your organization.
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Artificial Intelligence in Insurance, Where it can be used in customer journey
By:
Type: Video
There is much hype about Artificial Intelligence. Jamie MacGregor, Vice President of Insurance at Celent Interviews Lisa Woodley, Vice President of Experience Design within Financial Services, NTT Data. Lisa Discusses her role as the experience designer at NTT Data and discusses: - Her approach with clients when looking at how AI and RPA and how it can be used to improve Claims Processes - Looking at processes and where can automation help. - How Self help and AI chat can help streamline process and reduce your churn - Lisa discusses how Self Service and chat can help reduce customer churn and how machine learning will help improve the level of automation in customer support enquiries. - Lisa discusses some on the future advancements in AI and how this can be applied to improve customer experience in getting faster claims processing and more automated back end processes.
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Webinar: How Mail Can Help Build Net Promoter Score
By:
Type: Talk
Net Promoter Score has become an increasing focus for businesses, helping them react to customer sentiment, improve brand loyalty, and reduce churn. Tune in on Wednesday 23 June to hear from Royal Mail MarketReachand Waitrose & Partners to explore how mail can help you improve NPS.
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Loyalty and Retention. Not Synonyms.
By:
Type: Talk
This webinar will discuss how customer experience creates loyalty which leads to growth and retention. Many companies master one or two of these initiatives but true success comes from engaging all three. Learn how to create meaningful loyalty and retention for your organization.
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Loyalty and Retention. Not Synonyms.
By:
Type: Replay
This webinar will discuss how customer experience creates loyalty which leads to growth and retention. Many companies master one or two of these initiatives but true success comes from engaging all three. Learn how to create meaningful loyalty and retention for your organization.
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Loyalty and Retention. Not Synonyms. (APAC)
By:
Type: Replay
This webinar will discuss how customer experience creates loyalty which leads to growth and retention. Many companies master one or two of these initiatives but true success comes from engaging all three. Learn how to create meaningful loyalty and retention for your organization.
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Loyalty and Retention. Not Synonyms. (EU)
By:
Type: Replay
This webinar will discuss how customer experience creates loyalty which leads to growth and retention. Many companies master one or two of these initiatives but true success comes from engaging all three. Learn how to create meaningful loyalty and retention for your organization.
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Loyalty and Retention. Not Synonyms.
By:
Type: Replay
This webinar will discuss how customer experience creates loyalty which leads to growth and retention. Many companies master one or two of these initiatives but true success comes from engaging all three. Learn how to create meaningful loyalty and retention for your organization.
-
Loyalty and Retention. Not Synonyms. (APAC)
By:
Type: Replay
This webinar will discuss how customer experience creates loyalty which leads to growth and retention. Many companies master one or two of these initiatives but true success comes from engaging all three. Learn how to create meaningful loyalty and retention for your organization.
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Loyalty and Retention. Not Synonyms. (EU)
By:
Type: Replay
This webinar will discuss how customer experience creates loyalty which leads to growth and retention. Many companies master one or two of these initiatives but true success comes from engaging all three. Learn how to create meaningful loyalty and retention for your organization.
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How RE/MAX improves agent retention with Dialpad AI
By: DialPad
Type: Case Study
Learn how real estate company RE/MAX set a new customer service standard, improved agent retention, and connected 100k+ agents worldwide with Dialpad's cloud communications platform. Read the full case study to see how Dialpad's AI-powered features empowered RE/MAX's team.
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Software monetization: Strategies for driving CX, revenue growth
By:
Type: Replay
Customer experience is vital for increasing your revenue – but how do software monetization approaches improve these experiences? And what do you need to know to offer an experience that rivals that of the biggest software companies in the world? This webinar examines how a properly planned strategy provides the gateway to an excellent user experience, as well as the relationship between CX and revenue growth. Inside, learn what you need to know to make your customers happy and minimize churn.
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VantageCloud Lake Demo 6/11: Pinpointing High-Impact Moments in Your Customers' Digital Journeys
By:
Type: Video
With Teradata VantageCloud and ClearScape Analytics, you can reveal crucial insights about key moments in your customer journeys to deliver more relevant, authentic, and frictionless experiences every step of the way. During this live demo, see how you can: quickly and easily identify and eliminate friction points in customer journeys; analyze customer interactions to determine conversion, abandonment, or churn; build and operationalize AI/ML models that enhance customer experiences; uncover opportunities to increase revenue, acquire leads, and improve conversions.
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Achieving Brand Trust and Customer Retention
By:
Type: Talk
Exceptional digital experiences are no longer a nice add-on but a necessity to drive customer engagement and revenue. Organizations are rapidly shifting digital transformation efforts to prioritize removing friction from the customer experience. Join Achieving Brand Trust and Customer Retention as guest speakers take a deeper look at how brand trust can drive customer retention and: - How to create custom user experiences without sacrificing data privacy - Streamlining the customer experience with simplified login processes and progressive profiling
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Digitize Claims Processing To Build Loyalty With Deeper Customer Relationships
By:
Type: Talk
Building trusted customer relationships is at the heart of what insurance companies do, and if the claims experience falls short, customers are likely to switch providers, leading to high churn rates that stifle growth. How can insurers build a claims experience to reduce churn? Find out how by joining Intelligent Insurer’s upcoming webinar “Digitize Claims Processing To Build Loyalty With Deeper Customer Relationships”, on September 28 @11am EDT/4pm BST. You’ll discover how to: o Reimagine the claims journey to meet the challenge of rapidly evolving customer expectations, and develop a roadmap to implement digital claims tools from the first notice of loss, all the way through to claims resolution o Consider which digital capabilities make the greatest impact at the ‘moment of truth’, and get up to speed with the latest innovations in claims customer service, including virtual adjusting, dispatch alerts, and status updates in real time o Reach customers in their channel of choice to meet demand for frequent and transparent communication, and get the detail on how to leverage APIs to embed communication technology into digital claims experiences via one-way alerts, or two-way messaging, live voice, or live video calls o Transform a low-touch customer journey with a variety of engagement touchpoints that cultivate deeper relationships with insurance customers, and uncover the claims use cases that deliver true ROI by building loyalty, reducing churn, and driving efficiency in claims processing Speakers include: ● Heather Giuffra, Senior Vice President, Auto Claims, Producers National Corporation ● Paul Gilbody, Senior Vice President, Aviva Canada ● Marta Magnuszewska, Vice President, Claims Analytics, Markel ● Bijon Mehta, Global Head of Financial Services, Twilio ● Lisa Miller, Director, User Experience, Liberty Mutual ● Moderator: Robin Roberson, Advisory Board Member, The Institutes
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Mini-Webinar: How to Improve Mobile App Retention
By:
Type: Replay
Join this 6-minute webinar to learn the latest trends when it comes to driving mobile app retention! Gleaned from the annual Benchmark Report, Alchemer Mobile presents the trends and benchmarks Product Managers and App Developers need to know. Learn from Alchemer SVP Ryan Tamminga about why mobile app retention is critical and how app developers can drive more engagement and overall retention. Ryan also shares a success story from a prominent Alchemer Mobile customer who uses these techniques to better engage users and drive app retention. All registrants will receive a link to watch the webinar on-demand after the event. Download the 2023 Mobile Customer Engagement Benchmark Report: https://www.alchemer.com/benchmark-2023/
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Mini-Webinar: How to Improve Mobile App Retention
By:
Type: Video
Join this 6-minute webinar to learn the latest trends when it comes to driving mobile app retention! Gleaned from the annual Benchmark Report, Alchemer Mobile presents the trends and benchmarks Product Managers and App Developers need to know. Learn from Alchemer SVP Ryan Tamminga about why mobile app retention is critical and how app developers can drive more engagement and overall retention. Ryan also shares a success story from a prominent Alchemer Mobile customer who uses these techniques to better engage users and drive app retention. All registrants will receive a link to watch the webinar on-demand after the event. Download the 2023 Mobile Customer Engagement Benchmark Report: https://www.alchemer.com/benchmark-2023/
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Mini-Webinar: How to Improve Mobile App Retention
By:
Type: Replay
Join this 6-minute webinar to learn the latest trends when it comes to driving mobile app retention! Gleaned from the annual Benchmark Report, Alchemer Mobile presents the trends and benchmarks Product Managers and App Developers need to know. Learn from Alchemer SVP Ryan Tamminga about why mobile app retention is critical and how app developers can drive more engagement and overall retention. Ryan also shares a success story from a prominent Alchemer Mobile customer who uses these techniques to better engage users and drive app retention. All registrants will receive a link to watch the webinar on-demand after the event. Download the 2023 Mobile Customer Engagement Benchmark Report: https://www.alchemer.com/benchmark-2023/
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Mini-Webinar: How to Improve Mobile App Retention (APAC)
By:
Type: Replay
Join this 6-minute webinar to learn the latest trends when it comes to driving mobile app retention! Gleaned from the annual Benchmark Report, Alchemer Mobile presents the trends and benchmarks Product Managers and App Developers need to know. Learn from Alchemer SVP Ryan Tamminga about why mobile app retention is critical and how app developers can drive more engagement and overall retention. Ryan also shares a success story from a prominent Alchemer Mobile customer who uses these techniques to better engage users and drive app retention. All registrants will receive a link to watch the webinar on-demand after the event. Download the 2023 Mobile Customer Engagement Benchmark Report: https://www.alchemer.com/benchmark-2023/
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Mini-Webinar: How to Improve Mobile App Retention (EU)
By:
Type: Replay
Join this 6-minute webinar to learn the latest trends when it comes to driving mobile app retention! Gleaned from the annual Benchmark Report, Alchemer Mobile presents the trends and benchmarks Product Managers and App Developers need to know. Learn from Alchemer SVP Ryan Tamminga about why mobile app retention is critical and how app developers can drive more engagement and overall retention. Ryan also shares a success story from a prominent Alchemer Mobile customer who uses these techniques to better engage users and drive app retention. All registrants will receive a link to watch the webinar on-demand after the event. Download the 2023 Mobile Customer Engagement Benchmark Report: https://www.alchemer.com/benchmark-2023/
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Hack Your Marketing: Decoding Customer Connections for Cybersecurity Companies
By:
Type: Talk
Organizations look to their cybersecurity vendor as subject matter experts for all things cyber. To strengthen that relationship, cybersecurity companies must continually market to their customers. Customer marketing is vital for cybersecurity companies because it strengthens relationships with clients, reduces churn, and increases product adoption. Join Katzcy’s discussion with Angie Ocasek, Protegrity’s cybersecurity customer marketing expert, to help you boost your customer marketing efforts. Together with Katzcy marketing strategist and account manager Julie Davis, they will address key questions surrounding what cybersecurity companies need to understand about customer marketing and actionable strategies to implement: - Getting Closer to Customers: Learn how to drive adoption and reduce churn. - Identifying Champions: Discover ways to identify and empower influential champions within your customer network. - Community Building: Understand how to play an integral role in connecting with your customers. - Best Practices: Explore effective strategies such as post-sale journey alignment, and incentivizing customers. - Identifying and Driving Toward Measurable Objectives: Tie them to the company’s overall goals. By understanding customer needs and fostering engagement, cybersecurity companies can better position themselves as experts, gather customer insight data, and drive product improvements, ultimately enhancing customer satisfaction and loyalty. Register today!
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Human-AI collaboration: Unleashing the power of automated intelligence in the workplace with CCaaS
By: Windstream Enterprise
Type: Blog
AI is transforming customer service with CCaaS solutions. Learn how AI can help resolve problems faster, personalize the customer experience, increase data accuracy and boost quality assurance - boosting your business outcomes. Read the full blog post to discover the benefits of AI-powered CCaaS.
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Optimize Your Omnichannel Sales with Looker and BigQuery
By: Google
Type: Replay
Learn how to optimize high-performing sales channels, measure marketing effectiveness, and predict demand. Discover how Looker and BigQuery can help you make data-driven decisions that improve customer acquisition and retention. Unify your customer data and gain a 360-degree view of their journey. Maximize marketing ROI, forecast sales trends, predict demand, and allocate budgets strategically. Discover how Looker and BigQuery empower data-driven decisions that fuel customer acquisition and retention.
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Loyalty and Retention. Not Synonyms.
By:
Type: Replay
This webinar will discuss how customer experience creates loyalty which leads to growth and retention. Many companies master one or two of these initiatives, but true success comes from engaging all three. Learn how to create meaningful loyalty and retention for your organization from Ryan Tamminga, SVP of Product and Services, and Vanessa Bagnato, Director of Product Marketing.
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How to leverage cloud big data to beat churn
By:
Type: Replay
With data from Plume homes showing that network activity has surged to over 120% of pre-pandemic levels, ISPs need to arm themselves with a suite of technology solutions to deliver enhanced subscriber experience, achieve game-changing operational results, and tackle the age-old problem of churn. This webinar explores how you can build an effective strategy to address subscriber churn and win, starting with the foundation of rock-solid smart whole-home WiFi.
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Beyond DAUs and MAUs: 3 Key Levers to Understanding User Engagement
By:
Type: Replay
This is where the Acknowledgment – Interest – Conversion (AIC) Customer Engagement and Retention framework comes into play and helps marketers.
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How to improve email marketing results using AI and automation
By:
Type: Talk
Machines are here to help you beat the competition in your customers' inbox. Find out how machine learning algorithms can help email marketers from customer acquisition to reactivation throughout all stages of the customer journey. Webinar benefits: - Discover the main AI use cases in email marketing - Learn ways to improve email marketing metrics from case studies and examples from popular brands - Get actionable insights to increase your email revenues and reduce churn using machine learning algorithms. - Find out how to get started with AI in your email marketing programme
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How to drive performance across all revenue teams with strategic enablement
By:
Type: Talk
The consistent performance and execution of all customer-facing roles in a business are vital. It inevitably leads to sustainable revenue growth and retaining customers, particularly after a turbulent year of unprecedented change in both customer behaviours and expectations. Effective customer engagement is now essential, and it is an area where marketers should be leading. Growth is only possible when all teams are collaborating on the shared business objectives: revenue growth, customer satisfaction and customer retention. But as we know; much is lost in translation. Failing to do so may put corporate strategies at risk, resulting in failure to meet sales targets, lost marketing ROI and customer churn. So, what does consistent performance looks like? How can we scale it across the entire organisation? And how can we support our sales and marketing teams to drive business success? Join this webinar to explore how you can drive consistent performance across all the revenue teams and set your organisation up for success. By attending this webinar, you will learn: • How to identify strategic initiatives that drive marketing and sales alignment • What is the key to effective sales enablement that scales with your business and how marketers can influence that change? • What are the new methods for driving and measuring marketing ROI, so marketers can measure not their own influence, but all the way through to a sale? • How to achieve consistent performance by defining winning behaviours across all teams Your personal data: The data we collect here will be used to manage your webinar booking, and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and Highspot who are sponsoring this webinar. For more information on how we manage your personal data please see our privacy policy. https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy
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Subscription Foundations: How to Leverage Digital Commerce
By:
Type: Talk
Companies have seen a dramatic shift in the way customers want to buy. Moving from traditional in-person sales to self-service has grown significantly over the last two years. That’s not likely to change if the Gartner prediction holds true, by 2025, organizations offering a unified commerce experience will see at least a 20% uplift in total revenue. Join this session to learn how adding digital commerce capabilities can help your business optimize the cost of sales, improve the customer experience and grow revenue.