Gartner Market Guide for AI Applications for ITSM
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Crafting partner marketing plans: Expert roadmap
By: TechTarget
Type: Webcast
What should you focus on when crafting a partner marketing plan?
Here to answer that question – and to share valuable guidance about partner marketing – are 4 marketing experts:
- Senior Director of Global Partner and Alliance Marketing at Conga, Scott Batchelor
- Director of Channel Marketing at Trellix, Tricia Blade
- VP of Marketing at Alteryx, Lori Gabrielli
- Director of GTM at Dell Technologies, Kirstan Ryan
Check out this webcast to discover the critical components of a successful partner marketing strategy, how to tell when a partner campaign should adjust course, and much more.
These are also closely related to: "Gartner Market Guide for AI Applications for ITSM"
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Emerging trends in market data monitoring
By: ITRS Group Limited
Type: White Paper
The increasingly digitized capital markets have opened a plethora of new market data channels, which could potentially compromise data quality, control, and management unless they are well managed. In this eBook, take a closer look at market data challenges and emerging trends in market data monitoring.
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Marketing automation platforms: 5 key features
By: Marketo
Type: eGuide
There are plenty of options in the marketing automation platform marketplace for companies on the hunt for new marketing software.
But not every enterprise marketing platform interacts with customers and prospects and then funnels and digests those interactions equally well.
What features are must-haves?
Read this comprehensive list of features you should look for before choosing a marketing automation platform.
We've broken marketing automation features into 5 key areas, with specific clusters of features outlined.
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Partner marketers: How to drive demand from IT buyers
By: TechTarget
Type: BrightTALK Webinar
As the IT buyer’s journey evolves, how should partner marketing strategies evolve in order to drive more demand? To unlock guidance, watch this webcast that features insights from marketing executives at ServiceNow, Palo Alto Networks and more.
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Using GenAI to predict customer behavior
By: Reply
Type: White Paper
Leverage synthetic consumer data and generative AI to gain deeper insights into customer behavior and optimize marketing strategies. Discover how to take your consumer goods marketing to the next level with this white paper.
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The secrets to engaging buyers throughout their research journey
By: TechTarget
Type: BrightTALK Webinar
Tune in to this BrightTALK webinar to learn how you can combine different marketing tactics and efforts into a cohesive, integrated marketing strategy that helps to engage and influence buyers more effectively and efficiently.
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Marketing software moves closer to centre of the CIO's vision
By: TechTarget ComputerWeekly.com
Type: eGuide
In this e-guide: Software for marketing, from content marketing through customer experience management to marketing automation, and the rest, has not been as central to the vision of CIOs as ERP and the full panoply of IT infrastructure: storage, security, networking, data centres, and all of the above delivered by way of the cloud.
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GTM Success Stories: Leveraging Intent Data for Better Strategies
By: TechTarget
Type: BrightTALK Webinar
To improve their GTM strategy, many organizations have leveraged intent data. Why, and how? Find answers in this webinar, which features insights from marketing experts from TechTarget, Xcitium and Alation.
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IDC: SD-WAN market spend to top $5B in 2023
By: TechTarget ComputerWeekly.com
Type: eGuide
Discover the current vendors' share of the SD-WAN market, and why the market will grow an average of nearly 31% annually through 2023.
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France 2024 market snapshot: Insights on macro, equity & more
By: PitchBook
Type: Research Content
This Q1 2024 France market snapshot provides an overview of macroeconomic and private market trends in France, including analysis of public equity, venture capital, and private equity activity. Download the full report to dive deeper into the data and insights.
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Account-based marketing: Why ABM should matter to you
By: TechTarget
Type: Webcast
Ask any CEO what they want, and they’ll likely tell you it’s more customers. That is easier said than done—or is it? With so many tactics to create new opportunities, the time to act is now. Watch this webcast to learn how account-based marketing (ABM) keeps customers engaged and spending with you.
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Keys to Better Marketing and Sales Alignment
By: TechTarget
Type: BrightTALK Webinar
In this webcast, Samantha Stone, the founder and CMO of The Marketing Advisory Network, maps out how sales and marketing teams can collaborate in high-impact ways. Watch now to unlock these insights.
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Pitfalls & wins in using generative AI in your marketing tactics
By: TechTarget
Type: Webcast
Leveraging generative AI in your marketing efforts can present both challenges and successes. To learn about those outcomes, tune into this webcast for insights from TechTarget’s SVP of Audience Operations.
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The state of partner marketing in EMEA
By: TechTarget
Type: TechTarget Media
Listen in to The State of Partner Marketing in EMEA to hear these experts’ perspectives on how the world of technology Partner Marketing has evolved in recent years, the top challenges facing Partner Marketers in EMEA and how to overcome them, and more.
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Navigating the Complexities of a Convertible Funnel
By: TechTarget
Type: Webcast
Tune into this TechTarget webinar to learn new ways to accelerate demand capture by leveraging rich behavioral information from internal and 3rd-party sources, and how to make sure your marketing and sales teams aren't leaving potential profit on the table.
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Building Partner Pipeline: How to Drive Demand With & Through Partners
By: TechTarget
Type: TechTarget Streaming Media
Throughout their careers, Angela Motiani, Kristina Onyon, and Rachna Gupta have faced this challenge head-on and cracked the code on what works (and what doesn’t) when it comes to with- and through-partner demand generation. Watch now to learn more.
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Unlock the power of AI and APIs to transform market knowledge
By: Market Logic
Type: eBook
Discover how leading brands like Unilever and Tesco use Market Logic's AI-powered insights platform to drive innovation and make smarter market decisions. Read the eBook to learn more.
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Marketing With and Through Partners: The Power of Co-Marketing
By: TechTarget
Type: Webcast
Tune in to this webinar, where Michael Latchford, VP of Strategic Alliances and Partner Marketing Services at TechTarget, will address the processes at must be considered when marketing with and through partners.
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Google, Fortinet Finacle, and MongoDB, talk content marketing
By: TechTarget
Type: BrightTALK Webinar
In your overall content marketing strategy, partners present a key means of gaining fresh perspectives. In this BirghtTALK webinar, Google Cloud ‘s Amy Catalano, joins with experts from Fortinet Finacle, and MongoDB, to discuss effective ways to develop partner content. Watch now to learn more.
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Practical tips on how to engage and connect with modern IT buyers
By: TechTarget
Type: Webcast
Tune into this TechTarget webinar for insights from IT pros and IT marketers across EMEA, and find out how IT buying teams move and research throughout the buy cycle... and how to connect with them.
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Flip the Switch on Rocket-Powered Lead Gen
By: TechTarget
Type: Webcast
Check out this webcast to hear from TechTarget marketing experts about strategies for, and the challenges of, creating content for lead generation.
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Revolutionize Your Workflows: ABM Strategies for Account Growth
By: TechTarget
Type: Webcast
To accelerate your sales pipeline, create new opportunities, or expand into strategic accounts, you must navigate the busy intersection of sales development and marketing. When marketing engages your top customers, it should be with a well-planned approach. Watch this webcast to learn about this approach and how it can work for you.
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Customer-Centric Growth in a Shapeshifting Cybersecurity Market
By: TechTarget
Type: eBook
Cybersecurity vendors that have found success while weathering the many changes occurring across the landscape have one thing in common: they put their customers at the center of everything they do. Download this e-book to gain insights to help you take advantage of the market.
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How to scale growth with limited marketing resources
By: BrightTALK by TechTarget
Type: BrightTALK Webinar
Marketing organizations face overwhelming pressure to innovate and deliver scalable marketing campaigns that increase engagement and drive more revenue. This reality becomes even more daunting if your marketing team is dealt with a tighter budget or smaller staff in 2023. Tune into this webinar to learn more.
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What’s after omnichannel? How to think holistically about performance
By: TechTarget
Type: BrightTALK Webinar
How should marketers look beyond omnichannel, and why should they? In this webinar, CMO of TechTarget, John Steinert, and Co-founder of Terminus and CEO of GTM Partners, Sangram Vajre, answer these questions and more. For insights that can help you level up your marketing strategy, tune in now to the illuminating discussion.
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What IT sales & marketing teams need to know about buyers
By: TechTarget
Type: Research Content
A crowded market challenges the sales and marketing teams of IT solutions to stay competitive. By understanding IT buyer behaviors, teams can gain the edge that they need to set their organizations apart. Achieve that understanding by reviewing this TechTarget report, which answers questions like “Where do IT buyers conduct their research?”
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Creating content that Connects: Maximizing ROI
By: BrightTALK by TechTarget
Type: BrightTALK Webinar
Today, B2B marketers need really good content ideas that position their market leadership. But what do you do once you land on a strong content idea? How can you maximize ROI on that concept for years to come? Tune into this webinar to learn more.
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Connecting the Dots: Using Data to Drive GTM Teams' Impact
By: TechTarget
Type: TechTarget Streaming Media
For tips for harnessing the power of intent data, check out this webcast featuring insights from marketing and sales leaders at TechTarget, Secureworks and more.
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Examining the core principles of Developer Marketing
By: TechTarget
Type: Webcast
Tune in to this TechTarget webinar for a deeper look into Developer Marketing, and discover how applying its core principles can help account-based marketers find, influence and convert all constituencies at their target accounts.
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Intent Data Revolution: Matching Use Cases for Maximum Impact
By: TechTarget
Type: Webcast
Along with highlighting changing buyer behaviors, in this webcast Forrester Principal Analyst Malachi Threadgill breaks down the opportunities that a comprehensive intent strategy can provide for B2B marketers. View now to access these insights.
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Successfully managing an evolving & growing ecosystem
By: TechTarget
Type: Webcast
As your ecosystem evolves and grows, so must your management. To unlock best practices for approaching that evolution, check out this episode of “Partner Marketing Visionaries.”
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Because Your MQLs Just Won’t Cut It: Cornerstone’s Transition to Full-Funnel ABM
By: TechTarget
Type: eBook
Explore in this e-book Cornerstone’s journey from legacy demand to full-funnel, intent-fueled account-based marketing (ABM), and discover how they realigned Sales and Marketing systems to realize the full potential of ABM and drive sustained success.
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Tethering Brand and Buyer: Differentiating Your Brand in Evolving B2B Environments
By: TechTarget
Type: White Paper
Discover in this TechTarget white paper the latest hurdles facing digital marketers in the B2B space, and learn how your organization can overcome them.
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An evaluation of the top 10 CDN providers
By: Fastly
Type: Analyst Report
The commercial content delivery network (CDN) market is a mature market that carries a substantial portion of the world's internet traffic. Read this IDC report to fully understand the CDN market and the ingredients that drive growth and differentiation in this marketplace amongst CDN services and providers.
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How to solve an age-old problem: Marketing & sales misalignment
By: TechTarget
Type: BrightTALK Webinar
Watch the session to join Jat Hayer, TechTarget SVP of Sales in EMEA, and Andrew Milne, Secureworks Senior Director of Marketing, in solving an age-old problem—marketing and sales misalignment—and investigate how leaders from both sales and marketing should work collaboratively to resolve it.
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Poland's Storage market on the rise
By: TechTarget ComputerWeekly.com
Type: eGuide
Poland's storage market has been on a steady rise but what's the reason behind this? We investigate...
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Unlocking Revenue Growth with Intent Data
By: TechTarget
Type: eBook
Download this TechTargt eBook to see how you can leverage intent data to achieve sales and marketing objectives in every stage of the sales funnel, and support a revenue-rich ABM strategy.
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Cloud Market Report Australia
By: TechTarget ComputerWeekly.com
Type: eGuide
What is the state of Australia's cloud market? Inside this market report, industry experts share their thoughts on how the key players measure up and find out how Bendigo Bank, Frisk, Pizza Hut, RMIT Online, Unit4 are maximising their cloud investments.
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The intersection of Product, Field & Partner Marketing
By: TechTarget
Type: Webcast
To learn about where Product, Field and Partner Marketing intersect, tune into this episode of TechTarget’s “Partner Marketing Visionaries.”
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Harnessing Content to Strengthen Your Go-to-market
By: TechTarget
Type: Webcast
To access insights for enhancing your marketing content strategy, check out this webcast featuring Jon Mycroft, Vice President of Integrated Publisher at TechTarget, and Lynsey Jenkins, Director of Enterprise Security Group Marketing at Akamai Technologies.
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Navigate the ITSM platforms market with this analyst guide
By: Atlassian
Type: Gartner Research Report
ITSM platforms maintain a critical role in helping I&O leaders enable, automate, manage and deliver integrated IT services. Gain a better understanding of the ITSM platforms market and what to expect when making your big decision by downloading this Gartner Market Guide.
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Knowledge & insight management: Top solutions and what to know
By: Market Logic
Type: Webcast
Today, getting truthful, useful information you need regarding your market research and intelligence can be difficult, and finding reliable sources and tools is even trickier. To combat this, some leaders have started to leverage knowledge management solutions. Tune into this webinar to gain more insight.
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How your marketing team can cut through the clutter
By: Accenture
Type: Video
70% of CMOs say their teams are burned out. So, how does marketing move forward and break through instead of break down? It’s time to declutter marketing. Tune into this brief video now to find out how you can enable your team to do more rewarding work and deliver better customer experiences.
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Growing as a Challenger Brand in a Hot Security Market
By: TechTarget
Type: Webcast
Tune in to this TechTarget webinar to learn how to tap into the cybersecurity needs and interests of a market currently overwhelmed with options, and how to grow and thrive as a challenger in a hot security market.
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Put stale data in the rear mirror with ITRS Geneos MDM
By: ITRS Group Limited
Type: Case Study
When computing market analytics for derivatives, which are heavily relied upon by investors worldwide, it is imperative that the data is accurate and in real time. Discover how using ITRS Geneos Market Data Monitoring (MDM) end-to-end
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The key to measuring the value of content
By: BrightSpot
Type: eBook
When 6 out of 10 marketers report that they find measuring content marketing performance either extremely or moderately difficult, it’s clear that organizations need to supply their teams with tools that allow for simpler content quality measurement. But how can this be done? Access this guide to learn more.
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The 3 Ps of ABM: Prioritize, Preserve, Personalize
By: TechTarget
Type: eBook
In this e-book, “Focusing on the 3 Ps for ABM Revenue at Scale,” we discuss how you can implement ABM 2.0 to better inform your marketing efforts and meet your sales team’s needs.
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A Roadmap to Authentic B2B Webinar Content
By: BrightTALK by TechTarget
Type: Webcast
With webinars rising in popularity, it’s become difficult to develop a webinar that stands out from the pack. In this webcast, three TechTarget marketing experts share advice for creating authentic B2B webinar content that can capture your audience’s attention. Watch now to unlock these insights.
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3 ways to maximize webinar ROI for your marketing team
By: BrightTALK by TechTarget
Type: White Paper
Dig into this brief e-book, Getting the Most ROI Out of Your Webinars, where you can discover the three ways marketing teams can further the ROI of their webinar programs by driving engagement with webinar attendees before, during and after the live date.
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Geneos MDM for high quality market data in trading
By: ITRS Group Limited
Type: Product Overview
Whether supplying or consuming data, financial firms and investors must rigorously monitor market feeds to maintain acceptable latency and data accuracy. In this overview, discover the technical capabilities of Geneos MDM, a specialized solution for financial services that subscribes to market feeds and observes financial products.