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Gartner Market Guide for AI Applications for ITSM

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Creating a Successful Marketing Plan With Partners

What should you focus on when crafting a partner marketing plan?

Here to answer that question – and to share valuable guidance about partner marketing – are 4 marketing experts:

  • Senior Director of Global Partner and Alliance Marketing at Conga, Scott Batchelor
  • Director of Channel Marketing at Trellix, Tricia Blade
  • VP of Marketing at Alteryx, Lori Gabrielli
  • Director of GTM at Dell Technologies, Kirstan Ryan

Check out this webcast to discover the critical components of a successful partner marketing strategy, how to tell when a partner campaign should adjust course, and much more.

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