Demographic Profiles Reports

WHITE PAPER: In this white paper, we advocate a new definition for Enterprise 2.0. We explain the business drivers and demographic changes that are forcing new, collaborative business models. We identify the technological capabilities required for an Enterprise 2.0 platform, and highlight the transformational abilities of such a platform.

Posted: 05 May 2009 | Published: 01 Dec 2008

WHITE PAPER: This whitepaper will detail seven key points that will help you quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren't aware you were missing.

Posted: 06 Oct 2008 | Published: 04 Oct 2008

WHITE PAPER: This IBM study focused on two groups – teens and boomers. It explores their lifestyles, values, and particular preferences and attitudes toward shopping. Read this paper to learn how retailers can better meet the needs of these two segments.

Posted: 14 May 2008 | Published: 01 Jan 2007

WHITE PAPER: Grocers can pursue customer-focused initiatives and investments with greater precision and success by concentrating on customer advocacy. This paper discusses the attitudes and behaviors that can do improve the level of advocacy among customers.

Posted: 14 May 2008 | Published: 01 Sep 2007