Consumer Electronics Industry White Papers

 (View All Report Types)
Not Business as Usual. The Changing Channels in Consumer Electronics
sponsored by IBM Line of Business
WHITE PAPER: IBM explores how the impact of innovative business models for "how to sell" are now as important as the innovative products themselves - CE manufacturers need to skillfully manage their mix of sales channels for future success.
Posted: 29 Nov 2007 | Published: 01 Nov 2007
View This Now

TOPICS:  Channel Management | Competition | Consumer Electronics Industry | CRM | Sales Channels
IBM Line of Business