SEM White Papers

Business of Information Technology > Business Processes > Marketing > Online Marketing >
SEM White Papers (View All Report Types)

Removing Internet Anonymity Barriers with IP Intelligence sponsored by Digital Element WHITE PAPER: NetAcuity IP Intelligence technology provides an excellent way to non-invasively gather new intelligence about the online universe, and Digital Element delivers the de facto standard in IP Intelligence. Posted: 31 Jan 2008 \| Published: 01 Jan 2007 TOPICS: Content Delivery \| Domain Name Systems \| IP Addresses \| Localization \| Online Advertising \| Personalization \| Search Engine Marketing \| Web Analytics \| Web Analytics Software \| Web Identities

Business Process-Centric Information Technology: Aligning Business and Technology for High Performance sponsored by Accenture WHITE PAPER: Process-centric IT is, first and foremost, a way for the IT organization to build applications that will deliver greater flexibility and agility to the business-enabling high performance. Posted: 18 Feb 2009 \| Published: 18 Feb 2009 TOPICS: Business Process Management \| Business Processes \| Business Service Management \| Customer Service \| Globalization \| Interoperability

IBM WebSphere Application Server family: Flexible infrastructure for today's business world sponsored by IBM WHITE PAPER: This white paper discusses how to create a flexible infrastructure through the implementation of an SOA and alignment of business processes with strategic goals to overcome the challenges associated with the rapidly changing business world. Posted: 10 Jun 2008 \| Published: 01 Oct 2007 TOPICS: Application Deployment \| Application Development \| Business IT Alignment \| Business Process Management \| Business Process Management Software \| Business Processes \| SOA

The Agile CFO: Enabling the Innovation Path to Growth sponsored by IBM Line of Business WHITE PAPER: This paper proposed several actions financial executives can take to become agile CFOs. Posted: 12 Jun 2008 \| Published: 01 Dec 2006 TOPICS: Business Performance Management \| Business Processes \| CFOs \| Collaboration \| Metrics

The Customer Focused Enterprise sponsored by IBM Line of Business WHITE PAPER: The growing bifurcation of the marketplace between the two extremes of product commodity and customer needs-based solutions will make rapid losers and winners across different industries. Posted: 29 Nov 2007 \| Published: 01 Apr 2006 TOPICS: Business Processes \| CRM

Mastering New Challenges in Text Analytics: Making Unstructured Data Ready for Predictive Analytics sponsored by SPSS Inc. Worldwide Headquarters WHITE PAPER: This paper briefly defines text analytics, describes various approaches to text analytics, and then focuses on the natural language processing techniques used by SPSS Inc.'s text analytics solutions. Posted: 20 Feb 2009 \| Published: 20 Feb 2009 TOPICS: Business Processes \| CRM \| Customer Loyalty \| Customer Service \| Data Mining \| Databases \| Instant Messaging \| Marketing

Making Web 2.0 Work for Your Enterprise: IT Deployments sponsored by Oracle Corporation WHITE PAPER: The consumer Web has shown us the power of the internet as a social, collaborative platform, particularly when compared to existing rigid corporate environments. Wikis, blogs, Really Simple Syndication (RSS) feeds, social networks, tagging, and mashups are flexible, user-driven tools that have the potential to bring many benefits to the enterprise. Posted: 03 Apr 2009 \| Published: 01 Aug 2008 TOPICS: Blogs \| Collaboration \| Collaborative Product Development \| Market Research \| Marketing \| Project Management \| RSS \| SMBs \| Social Computing \| Social Networking \| Tagging \| Wikis

Invest and Innovate Today, Grow Your Business Tomorrow sponsored by SAP America, Inc. WHITE PAPER: Learn how integrated software solutions help you invest and innovate to sustain your company's growth by differentiating products and services keeping your costs down and prices competitive and more. Posted: 10 Dec 2008 \| Published: 10 Dec 2008 TOPICS: Business Intelligence \| Business Process Management \| CRM \| Integrated Development Environments \| Integration Server Software \| Marketing \| Small Businesses \| SMBs

Master Data Management: Effective Data Governance sponsored by IBM WHITE PAPER: This white paper will describe how engaging in a master data management (MDM) project enables effective governance of data-specifically master data-and achieves maturity in key categories of the IBM Data Governance Maturity Model. Posted: 09 May 2008 \| Published: 01 Nov 2007 TOPICS: Business Processes \| Customer Data Integration \| Master Data Management \| Service Oriented Architecture

Beyond Disaster Recovery: Becoming a Resilient Business sponsored by IBM WHITE PAPER: In this white paper, you'll learn how to determine risks, calculate impact, evaluate your current structure's response and test overall resiliency. Posted: 27 Oct 2008 \| Published: 27 Oct 2008 TOPICS: Business Processes \| CRM \| Disaster Planning \| Disaster Recovery \| ERP \| High Availability \| Risk Management