Sales Literature White Papers

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3 paths to more productive revenue capture in a changing interaction landscape
sponsored by Informa TechTarget
WHITE PAPER: In this white paper, explore how changes in B2B interaction are impacting relationship-creation and how you can use intent data to connect buyers to the solutions they need. Download today to see how you can transition to ABM 2.0 and become a key player in the enablement of both high-velocity and field sales teams.
Posted: 08 Feb 2021 | Published: 08 Dec 2020

Informa TechTarget

Seven Email Marketing Refreshes
sponsored by Bronto Software
WHITE PAPER: This whitepaper will detail seven key points that will help you quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren't aware you were missing.
Posted: 06 Oct 2008 | Published: 04 Oct 2008

Bronto Software

Document Your Ideal Customer Profile (ICP)
sponsored by Informa TechTarget
WHITE PAPER: Open this white paper to learn how to keep up with trends in marketing communication and demand generation to continue moving buyers through your sales funnel.
Posted: 08 Feb 2021 | Published: 19 Nov 2019

TOPICS:  Marketing
Informa TechTarget

Why Your Falling Lead Conversion Rates Are a Good Thing (And What to Measure Instead)
sponsored by Informa TechTarget
WHITE PAPER: In this brief, explore how individual lead counts and conversion metrics can distract organizations from producing pipeline and revenue, and how buying-group-aware measures enabled by the Demand Unit Waterfallâ„¢ can provide a more meaningful evaluation of the health of the B2B revenue engine.
Posted: 08 Feb 2021 | Published: 29 May 2020

Informa TechTarget

Optimizing Customer Retention Programs
sponsored by Portrait Software
WHITE PAPER: Read this case study and find out about how Uplift Modeling can help your marketing programs and increase campaign ROI.
Posted: 16 Dec 2008 | Published: 16 Dec 2008

Portrait Software

Keys to Microsoft Application Acceleration: Advances in Delivery Systems
sponsored by Citrix
WHITE PAPER: Read this paper to learn how you can ensure significantly faster access to the Microsoft applications your users depend on. Download this complimentary guide to discover how an integrated advanced delivery solution can help you.
Posted: 19 Sep 2008 | Published: 18 Sep 2008

Citrix

Enterprises Reap the Rewards of Modernizing Their ERP Systems - IDC Research
sponsored by SAP America, Inc.
WHITE PAPER: This white paper outlines strategies for organizations considering upgrading or replacing their enterprise resource planning systems in order to handle business growth, streamline internal processes, and leverage technology innovation.
Posted: 06 Aug 2008 | Published: 01 Mar 2007

SAP America, Inc.

Take a Holistic Approach to Business Driven Security
sponsored by IBM
WHITE PAPER: Read this white paper to learn about actions that organizations can take to drive security efforts from a business-driven perspective, and how leadership from IBM can help enable success.
Posted: 22 Dec 2008 | Published: 19 Dec 2008

IBM

Realizing the Value of the Green Data Center by Integrating Facilities and IT
sponsored by IBM
WHITE PAPER: This white paper discusses the importance of managing energy consumption in data centers and how systems management technologies contribute to green management.
Posted: 06 Oct 2008 | Published: 04 Oct 2008

IBM

Flexible Work: Rhetoric and Reality
sponsored by Citrix Online - GotoMyPC
WHITE PAPER: Experts have been predicting an explosion in the mobile workforce trend for years, to learn more about this trend Citrix Online and the Work Design Collaborative joined forces to conduct a survey about trends in flexible work policies and technology.
Posted: 13 Nov 2008 | Published: 13 Nov 2008

Citrix Online - GotoMyPC