Ad Measurement Reports

EZINE: In this week's Computer Weekly, MPs have been told the UK is under-prepared to cope with a catastrophic cyber attack – we find out where the problems lie. Our new buyer's guide assesses the challenges of datacentre capacity planning. And Sir Martin Sorrell talks about the risks and opportunities of AI. Read the issue now.

Posted: 14 Mar 2025 | Published: 18 Mar 2025

EBOOK: In this e-book, Using Intent Data for Effective Persona Development in ABM, we’ll show you how to keep pace with what’s going on in your target accounts. Download today to learn how to leverage intent data for effective persona development and shape your ABM strategy.

Posted: 08 Feb 2021 | Published: 03 Nov 2020

EBOOK: Download this eBook to understand how you can engage a broader cross-section of roles to open up new opportunities, make progress by uncovering new personas, grow account penetration and optimize your investments throughout the customer lifecycle.

Posted: 08 Feb 2021 | Published: 11 Sep 2020

WHITE PAPER: In this white paper, explore how changes in B2B interaction are impacting relationship-creation and how you can use intent data to connect buyers to the solutions they need. Download today to see how you can transition to ABM 2.0 and become a key player in the enablement of both high-velocity and field sales teams.

Posted: 08 Feb 2021 | Published: 08 Dec 2020

WHITE PAPER: In this brief, explore how individual lead counts and conversion metrics can distract organizations from producing pipeline and revenue, and how buying-group-aware measures enabled by the Demand Unit Waterfall™ can provide a more meaningful evaluation of the health of the B2B revenue engine.

Posted: 08 Feb 2021 | Published: 29 May 2020

EGUIDE: In this e-guide, we discuss the how important respecting the data privacy of customers and prospective customers is for companies trying to make a profit.  For commercial organisations, finding this ethical balance between making money from data and safeguarding the privacy of personal data is more important than ever thanks to the EU's GDPR.

Posted: 08 Feb 2021 | Published: 03 Apr 2018

EBOOK: In this e-book, “Focusing on the 3 Ps for ABM Revenue at Scale,” we discuss how you can implement ABM 2.0 to better inform your marketing efforts and meet your sales team’s needs.

Posted: 08 Feb 2021 | Published: 13 Jan 2021

WHITE PAPER: To meet the increasing demands of today's market, companies must implement collaborative supply chain solutions that streamline business processes with their trading partners. Read this white paper for expert advice for achieving that objective.

Posted: 13 Jan 2009 | Published: 13 Jan 2009

WHITE PAPER: Process-centric IT is, first and foremost, a way for the IT organization to build applications that will deliver greater flexibility and agility to the business-enabling high performance.

Posted: 18 Feb 2009 | Published: 18 Feb 2009

WHITE PAPER: This paper provides an overview of the major issues that are driving support for care transformation. More importantly, it outlines an approach for achieving value from the IT investments made by health care organizations in support of transformation initiatives.

Posted: 20 Jun 2012 | Published: 20 Jun 2012