Ad Measurement White Papers

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3 paths to more productive revenue capture in a changing interaction landscape sponsored by Informa TechTarget WHITE PAPER: In this white paper, explore how changes in B2B interaction are impacting relationship-creation and how you can use intent data to connect buyers to the solutions they need. Download today to see how you can transition to ABM 2.0 and become a key player in the enablement of both high-velocity and field sales teams. Posted: 08 Feb 2021 \| Published: 08 Dec 2020 TOPICS: Market Research \| Market Segments \| Market Trends \| Marketing \| Marketing Information Systems \| Marketing Literature

Leverage ERP for Sales & Operations Planning sponsored by IFS WHITE PAPER: Read this white paper to learn how to use your ERP to facilitate Sales and Operations Planning (S&OP), which helps manufacturers rapidly adjust to changes in the market. Posted: 12 Jan 2009 \| Published: 12 Jan 2009 TOPICS: CRM \| Enterprise Systems \| ERP \| Marketing \| Sales \| Software \| Strategic Planning

Optimizing Customer Retention Programs sponsored by Portrait Software WHITE PAPER: Read this case study and find out about how Uplift Modeling can help your marketing programs and increase campaign ROI. Posted: 16 Dec 2008 \| Published: 16 Dec 2008 TOPICS: Cost Benefit Analysis \| CRM \| Customer Satisfaction \| Databases \| Financial Services \| Marketing \| ROI

A Comprehensive Best Practice Approach to Business Resilience and Risk Mitigation sponsored by IBM WHITE PAPER: This white paper serves as a comprehensive, best-practices approach to business resilience and risk mitigation. Common types of risk and the steps organizations must take to develop an effective risk mitigation strategy are discussed. Posted: 29 May 2008 \| Published: 01 Sep 2007 TOPICS: Best Practices \| Business Processes \| Disaster Recovery \| Enterprise \| Risk Assessment \| Risk Management \| Security Threats \| Vulnerability Assessments

SAP Upgrade Assessment: Mitigating Risk of Upgrade Projects sponsored by HCL Software WHITE PAPER: This white paper examines the challenges and risks associated with SAP Upgrades and analyze how a SAP Upgrade Assessment could be used as a risk mitigation tool. Posted: 20 Jun 2008 \| Published: 13 Mar 2008 TOPICS: Business Processes \| Downtime \| Risk Assessment \| SAP (Product) \| Testing

Flexible Work: Rhetoric and Reality sponsored by Citrix Online - GotoMyPC WHITE PAPER: Experts have been predicting an explosion in the mobile workforce trend for years, to learn more about this trend Citrix Online and the Work Design Collaborative joined forces to conduct a survey about trends in flexible work policies and technology. Posted: 13 Nov 2008 \| Published: 13 Nov 2008 TOPICS: Business Processes \| Mobile CRM \| Mobile Device Management \| Mobile Workers \| PDA \| Productivity \| Videoconferencing Systems

Assuring Asset Documentation Integrity sponsored by McLaren Software WHITE PAPER: In this whitepaper, we will discuss best practices for assuring the integrity of your asset documentation. Posted: 01 Feb 2008 \| Published: 01 Jul 2007 TOPICS: Audit Trail \| Business Processes \| Documentation \| Regulations \| Security

Beyond Disaster Recovery: Becoming a Resilient Business Organization sponsored by IBM Software Group WHITE PAPER: Discover how to combine several risk management strategies into a single integrated one, making your infrastructure able to respond to the threat of disaster. Posted: 05 Dec 2007 \| Published: 01 Jan 2007 TOPICS: Business Processes \| Change Management \| Disaster Recovery \| Electronic Discovery \| Risk Management

Web 2.0 at Work: Departmental Use Cases sponsored by Oracle Corporation WHITE PAPER: With the introduction of Web 2.0 technologies into your enterprise, you can greatly increase the value of your company's most important assets. Leading companies are harnessing Web 2.0 technologies and applying them to build their next-generation workplaces. Posted: 03 Apr 2009 \| Published: 01 Aug 2008 TOPICS: Blogs \| CRM \| Financial Management \| Financial Reporting \| Human Resources Management \| Marketing \| Sales and Marketing Software \| Social Networking \| Tagging \| Web Applications Software \| Wikis

The End of TV as We Know It sponsored by IBM Line of Business WHITE PAPER: With increasing competition from convergence players in TV, telecommunications and the Internet, the media and entertainment industry is confronting unparalleled complexity, dynamic change and pressure to innovate. Posted: 17 Jun 2008 \| Published: 01 Dec 2005 TOPICS: Marketing \| Television Services