WHITE PAPER:
We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives.
WHITE PAPER:
This paper briefly defines text analytics, describes various approaches to text analytics, and then focuses on the natural language processing techniques used by SPSS Inc.'s text analytics solutions.
WHITE PAPER:
Process-centric IT is, first and foremost, a way for the IT organization to build applications that will deliver greater flexibility and agility to the business-enabling high performance.
WHITE PAPER:
Procurement Outsourcing is defined as a process wherein organizations take a calculated approach of moving some of their processes around source to pay to a specialist.
WHITE PAPER:
The growing bifurcation of the marketplace between the two extremes of product commodity and customer needs-based solutions will make rapid losers and winners across different industries.
WHITE PAPER:
To meet the increasing demands of today's market, companies must implement collaborative supply chain solutions that streamline business processes with their trading partners. Read this white paper for expert advice for achieving that objective.
WHITE PAPER:
The consumer Web has shown us the power of the internet as a social, collaborative platform, particularly when compared to existing rigid corporate environments. Wikis, blogs, Really Simple Syndication (RSS) feeds, social networks, tagging, and mashups are flexible, user-driven tools that have the potential to bring many benefits to the enterprise.
WHITE PAPER:
This white paper will describe how engaging in a master data management (MDM) project enables effective governance of data-specifically master data-and achieves maturity in key categories of the IBM Data Governance Maturity Model.
