Ad Measurement White Papers

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Moving From Leads to Buying Groups in One Easy Step
sponsored by Informa TechTarget
WHITE PAPER: In B2B organizations, shifting the focus from individual leads in the demand process to buying groups and demand units represents a major change. Download this white paper to learn how to leverage the teleservices team as the first step in an incremental evolution from individual leads to buying groups.
Posted: 08 Feb 2021 | Published: 06 May 2020

Informa TechTarget

Document Your Ideal Customer Profile (ICP)
sponsored by Informa TechTarget
WHITE PAPER: Open this white paper to learn how to keep up with trends in marketing communication and demand generation to continue moving buyers through your sales funnel.
Posted: 08 Feb 2021 | Published: 19 Nov 2019

TOPICS:  Marketing
Informa TechTarget

Map Content to the Buyer’s Journey
sponsored by Informa TechTarget
WHITE PAPER: Open this white paper to learn how to map content to your buyers’ buyer journeys to get them the information they need, and sales made.
Posted: 08 Feb 2021 | Published: 18 Nov 2019

TOPICS:  Marketing
Informa TechTarget

5 Steps toward Disaster Preparedness
sponsored by Cisco Systems, Inc.
WHITE PAPER: For small and medium-sized businesses (SMBs), the impacts of a disaster can result in loss of or lack of access to data, applications, and work facilities. This paper explains five key steps to consider when implementing a program for your company.
Posted: 25 Sep 2008 | Published: 25 Sep 2008

Cisco Systems, Inc.

Get Ready for Master Data Management: Ten Things You Can Do Now
sponsored by Kalido
WHITE PAPER: This paper explians in detail ten things you can do now to prepare for your master data management initiative.
Posted: 27 Oct 2008 | Published: 27 Oct 2008

Kalido

Realizing the Value of the Green Data Center by Integrating Facilities and IT
sponsored by IBM
WHITE PAPER: This white paper discusses the importance of managing energy consumption in data centers and how systems management technologies contribute to green management.
Posted: 06 Oct 2008 | Published: 04 Oct 2008

IBM

Why Should You Consider Procurement Outsourcing? A Holistic Approach towards Vertically Integrated to Virtually Integrated Business Process Services
sponsored by Wipro
WHITE PAPER: Procurement Outsourcing is defined as a process wherein organizations take a calculated approach of moving some of their processes around source to pay to a specialist.
Posted: 13 Jan 2009 | Published: 13 Jan 2009

Wipro

Automating Your SOA Center of Excellence
sponsored by WebLayers
WHITE PAPER: This white paper discusses the steps necessary for implementing an effective SOA Center of Excellence. Explore how to automate and apply the appropriate levels of SOA governance.
Posted: 05 May 2008 | Published: 01 Mar 2008

WebLayers

Data Center Transformation
sponsored by Hewlett Packard Enterprise
WHITE PAPER: This paper looks at HP's approach to Data Center Transformation and how it can help enterprise data centers reduce costs, manage risks, and support business growth.
Posted: 14 Feb 2008 | Published: 01 Sep 2007

Hewlett Packard Enterprise

Collaborative and Comprehensive: A Bold New Look for Global Sourcing
sponsored by Accenture
WHITE PAPER: This paper explores challenges and opportunities inherent in the global sourcing movement and provides at least five capabilities to be mastered if an organization is to achieve world-class status in the sourcing approaches and management techniques.
Posted: 26 Jun 2008 | Published: 01 Sep 2007

Accenture