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The last mile to the individual customer: Sales and marketing software trends sponsored by TechTarget ComputerWeekly.com EGUIDE: From this e-guide you will learn about such developments in sales and marketing enterprise software in 2018, with a view to 2019 – from Computer Weekly and from our specialist US TechTarget site SearchCRM. Posted: 08 Feb 2021 \| Published: 21 Dec 2018 TOPICS: CRM \| CRM Software \| ERP \| ERP Software \| Marketing \| Sales \| Sales and Marketing Software

Because Your MQLs Just Won’t Cut It sponsored by Informa TechTarget WEBCAST: Watch this webinar to see how to Cornerstone transformed marketing and sales efforts to deliver full-funnel ABM at scale using the latest in behavioral data sources: real purchase intent. Posted: 08 Feb 2021 \| Premiered: Aug 10, 2020 TOPICS: Market Research \| Market Segments \| Market Trends \| Marketing \| Marketing Literature

Part 4: Establish Organizational Alignment sponsored by Informa TechTarget WHITE PAPER: When sales and marketing talk about lead generation, tensions often arise. While disagreements are normal, there are important steps you can take to prevent them from undermining what you’ll need to continuously improve. Find out what those steps are – and how to successfully take them – in this expert e-book. Posted: 08 Feb 2021 \| Published: 12 Dec 2019 TOPICS: Market Research \| Market Segments \| Marketing \| Marketing Information Systems

How Sales and Marketing Can Thrive on Real Purchase Intent sponsored by Informa TechTarget WEBCAST: More than half of B2B brands say they rely on purchase intent data, yet research suggests most marketers lack access to the people actually exhibiting intent. Watch this video to see how TechTarget’s publisher-based model provides access to the active, opted-in prospects you need to hit your KPIs and grow your business. Posted: 08 Feb 2021 \| Premiered: Apr 9, 2020 TOPICS: CRM \| Customer Privacy \| Customer Profiles \| Customer Retention \| Customer Satisfaction \| Customer Self-Service \| Marketing

Profiling ABM Success: New Research for Benchmarking and Roadmapping Your Own ABM Journey sponsored by Informa TechTarget RESEARCH CONTENT: As account-based marketing (ABM) evolves, so too do the ways leading organizations implement it. In this research report, learn about successful B2B ABM practitioner experiences, successes, and struggles. Glean insight into ABM strategies, and explore the profile of a successful ABM program. Posted: 08 Feb 2021 \| Published: 18 Apr 2019 TOPICS: B2B \| CRM \| CRM Software \| Customer Retention \| Customer Satisfaction \| Marketing \| Sales \| Sales and Marketing Software \| User Experience

The Performance Manager: Turning Information into Higher Business Performance sponsored by IBM Cognos BOOK: The Performance Manager, Proven Strategies for Turning Information into Higher Business Performance, strengthens the partnership between decision-makers and the people who provide the information that drives better decisions. Posted: 26 Jan 2007 \| Published: 26 Jan 2007 TOPICS: Business Intelligence Software \| Business Performance Management \| Decision Support Systems \| Information Management \| Knowledge Management \| Marketing \| Project Management \| Real-time Analytics \| Reporting Software \| Strategic Planning \| Supplier Management

The Business Value of Web 2.0 Technology sponsored by IBM BROCHURE: It's fast becoming a Web 2.0 world. Read this paper to learn how to take advantage of new technologies and tap into the collective knowledge of employees, customers, and influencers. Posted: 29 May 2008 \| Published: 01 Jan 2007 TOPICS: Business Intelligence \| Collaboration \| ERP \| Internet \| Marketing \| Social Computing \| Social Networking

Turning Shoppers into Advocates: The Customer Focused Retail Enterprise sponsored by IBM Line of Business WHITE PAPER: While retailers are heeding the daily drumbeat of pundits on the importance of focusing on the customer experience, a gap remains between what retailers are delivering and what shoppers expect. Posted: 18 Jul 2007 \| Published: 01 Dec 2006 TOPICS: Channel Management \| CRM \| Customer Satisfaction \| Market Segments \| Marketing \| Retail Trade Industry \| User Experience

Customer Data Quality Platform: Getting to Know Your Customers Better sponsored by Pitney Bowes Group 1 Software PRODUCT LITERATURE: Effectively manage customer data quality processes, while consistently enhancing the customer experience on all fronts with a single, enterprise-wide customer data quality solution. Download now to find out how. Posted: 18 Sep 2007 \| Published: 01 Jan 2006 TOPICS: Application Integration \| Business Process Management \| Customer Data Management \| Customer Loyalty \| Data Integration \| Data Quality \| Marketing \| ROI \| TCO \| User Experience

IBM and SAP: Innovate. Collaborate. Grow. sponsored by IBM Line of Business BROCHURE: This brochure will show you how IBM and SAP can help you utilize your resources in new and better ways and realize higher efficiencies to increase the business value of your investment. Posted: 03 Mar 2008 \| Published: 01 Jun 2007 TOPICS: Data Center Consolidation \| Marketing \| Service Oriented Architecture \| Supply Chain Management \| Systems Management

Marketing Programs Reports