Document Your Ideal Customer Profile (ICP)
sponsored by Informa TechTarget
WHITE PAPER:
Open this white paper to learn how to keep up with trends in marketing communication and demand generation to continue moving buyers through your sales funnel.
Posted: 08 Feb 2021 | Published: 19 Nov 2019
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Infographic: Business Process Management
sponsored by TechTarget ComputerWeekly.com
EGUIDE:
An infographic highlighting what buyers are telling us about their next business process management buy. Including top purchase drivers, top features and the top vendors being considered for purchase.
Posted: 08 Feb 2021 | Published: 02 Nov 2017
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2021 APAC Media Consumption: Digital research preferences
sponsored by TechTarget ComputerWeekly.com
INFOGRAPHIC:
In this infographic, we show the results of our 2021 Media Consumption Survey. Find out why localization of content is important to users and what type of content works best in each buying stage.
Posted: 14 Dec 2021 | Published: 14 Dec 2021
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3 paths to more productive revenue capture in a changing interaction landscape
sponsored by Informa TechTarget
WHITE PAPER:
In this white paper, explore how changes in B2B interaction are impacting relationship-creation and how you can use intent data to connect buyers to the solutions they need. Download today to see how you can transition to ABM 2.0 and become a key player in the enablement of both high-velocity and field sales teams.
Posted: 08 Feb 2021 | Published: 08 Dec 2020
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Parts 8 and 9 Measurement, KPIs and the Role of Awareness
sponsored by Informa TechTarget
EGUIDE:
90% of C-suite buyers say brand is influential in shortlisting the buying process—and there’s good reason why. Download this guide to explore the impacts brand awareness and advertising can have on demand generation, and learn how you can establish accurate KPIs to track activity.
Posted: 08 Feb 2021 | Published: 20 Jan 2020
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Expert Webinar: Closing the Loop on ABM Revenue in 2021
sponsored by Informa TechTarget
WEBCAST:
Featuring Forrester Principal Analyst Malachi Threadgill and moderated by John Steinert, CMO TechTarget, this interactive webinar explores how companies can deliver better on increased revenue by overcoming some basic – and yet critical – barriers to addressing actual customer needs. Watch now to learn more.
Posted: 08 Feb 2021 | Premiered: Nov 30, 2020
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Evolving Persona Thinking to Win More Business
sponsored by Informa TechTarget
WEBCAST:
Join Megan Heuer and John Steinert in this webinar as they discuss how contact-level intent data can help you better recognize, engage and manage groups of people who are initiating a buyer’s journey in your target accounts.
Posted: 08 Feb 2021 | Premiered: Sep 30, 2020
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Making Web 2.0 Work for Your Enterprise: IT Deployments
sponsored by Oracle Corporation
WHITE PAPER:
The consumer Web has shown us the power of the internet as a social, collaborative platform, particularly when compared to existing rigid corporate environments. Wikis, blogs, Really Simple Syndication (RSS) feeds, social networks, tagging, and mashups are flexible, user-driven tools that have the potential to bring many benefits to the enterprise.
Posted: 03 Apr 2009 | Published: 01 Aug 2008
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How to Become an SOA Superhero
sponsored by IBM
BROCHURE:
This brochure shows how you can be a superhero by making WebSphere MQ the messaging backbone for your SOA, creating a common connection for the free flow of information.
Posted: 12 Feb 2009 | Published: 11 Feb 2009
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The New Face of IT Service Management: Aligning Business, Development and Operations Teams for Strategic Advantage
sponsored by IBM
WHITE PAPER:
This research shows that a lack of trust in IT's ability to deliver business value is one of the biggest hurdles that enterprises face in bringing IT and business closer together.
Posted: 13 Feb 2009 | Published: 13 Feb 2009
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