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How Ready Are You for Account-Based Marketing? sponsored by Informa TechTarget WHITE PAPER: How ready is your organization when it comes to implementing account-based marketing (ABM)? Inside, discover 5 criteria to assess AMB readiness. Review the benefits of an ABM implementation, and decide if your organization is ready to take its next steps with ABM. Posted: 08 Feb 2021 \| Published: 24 Sep 2019 TOPICS: Business Intelligence \| Business Intelligence Software \| Marketing \| Sales \| Sales and Marketing Software

Why Your Falling Lead Conversion Rates Are a Good Thing (And What to Measure Instead) sponsored by Informa TechTarget WHITE PAPER: In this brief, explore how individual lead counts and conversion metrics can distract organizations from producing pipeline and revenue, and how buying-group-aware measures enabled by the Demand Unit Waterfall™ can provide a more meaningful evaluation of the health of the B2B revenue engine. Posted: 08 Feb 2021 \| Published: 29 May 2020 TOPICS: Market Research \| Market Segments \| Market Trends \| Marketing

Three Ways Personas Can Improve ABM Performance sponsored by Informa TechTarget EBOOK: Download this eBook to understand how you can engage a broader cross-section of roles to open up new opportunities, make progress by uncovering new personas, grow account penetration and optimize your investments throughout the customer lifecycle. Posted: 08 Feb 2021 \| Published: 11 Sep 2020 TOPICS: CRM \| Customer Loyalty \| Customer Privacy \| Customer Profiles \| Market Research \| Market Segments \| Market Trends \| Marketing

Virtual Event Success— from Recruitment to Follow-Up sponsored by Informa TechTarget PRODUCT OVERVIEW: Executing a successful virtual event, whether a straightforward webcast or robust tradeshow, requires expertise across many disciplines. Luckily, TechTarget is here to help with their portfolio of virtual events and services. Learn how they can help you ensure virtual event success—from recruitment to follow-up—in this solution brief. Posted: 08 Feb 2021 \| Published: 06 Apr 2020 TOPICS: Market Research \| Market Segments \| Marketing \| Marketing Information Systems \| Marketing Literature

Part 7: Lead Scoring and Action Triggers sponsored by Informa TechTarget EGUIDE: Download this exclusive guide to learn about a new method of lead scoring that uses automation to more accurately gauge where a customer is in the buyer lifecycle. Posted: 08 Feb 2021 \| Published: 10 Jan 2020 TOPICS: Market Research \| Market Trends \| Marketing \| Marketing Information Systems \| Marketing Literature \| Master Data Management

Computer Weekly – 19 March 2019: How IT leaders should work with marketing sponsored by TechTarget ComputerWeekly.com EZINE: In this week's Computer Weekly, experts advise on how IT and marketing chiefs can work together to deliver a high-quality customer experience. We examine how supercomputers are transforming science by processing large-scale data analytics. And we look at a key ethical aspect of AI – how to explain the decisions an AI makes. Read the issue now. Posted: 08 Feb 2021 \| Published: 15 Mar 2019 TOPICS: Artificial Intelligence \| Computer Industry \| Computer Industry Organizations \| CRM \| Data Analytics \| Data Governance \| Data Management \| Data Management Software \| Marketing \| Marketing Information Systems

A New Model for Healthcare Transformation sponsored by DellEMC and Intel® WHITE PAPER: This paper provides an overview of the major issues that are driving support for care transformation. More importantly, it outlines an approach for achieving value from the IT investments made by health care organizations in support of transformation initiatives. Posted: 20 Jun 2012 \| Published: 20 Jun 2012 TOPICS: Business IT Alignment \| Business Management \| Business of Information Technology \| Business Performance Management \| Health Care Compliance \| Health Care Industry \| Health Care Networking \| Medical Practice Management \| Medical Records Management

Faster, Cheaper, Safer: Improving Agility, TCO, and Security with Agentless Job Scheduling sponsored by BMC Software, Inc. WHITE PAPER: Enterprise job scheduling is a mature and mission-critical IT capability that supports some of the most important business processes throughout a modern enterprise. This EMA whitepaper will review the implementation and benefits of agentless job scheduling. Posted: 17 Apr 2009 \| Published: 17 Apr 2009 TOPICS: Business Process Management \| Business Processes \| Enterprise Systems \| Job Scheduling Software \| Server Management \| TCO \| Workload Automation

Global Delivery: A Course to High Performance in a Multi-Polar World sponsored by Accenture WHITE PAPER: To fully exploit the opportunities offered by the multi-polar world, multinationals and public sector organizations must successfully create a global delivery strategy, and tap into specialized industry. Posted: 18 Feb 2009 \| Published: 18 Feb 2009 TOPICS: Business Process Outsourcing \| Business Processes \| Global Economy \| Globalization \| Public Sector \| Workforce Planning

Epicor ICE 2.0: Introducing Next-Generation Business Architecture sponsored by Epicor Software Corporation WHITE PAPER: Epicor Internet Component Environment (ICE) 2.0 is a modern business architecture and application framework which utilizes a 100% service-oriented architecture (SOA) and Web 2.0 technologies for a new breed of enterprise solution. Posted: 21 Nov 2008 \| Published: 21 Nov 2008 TOPICS: Business Processes \| CRM \| Enterprise Architectures \| Enterprise Systems \| ERP \| Globalization \| SOA \| Software

Technology White Papers Reports