Infographic: Business Process Management
sponsored by TechTarget ComputerWeekly.com
EGUIDE:
An infographic highlighting what buyers are telling us about their next business process management buy. Including top purchase drivers, top features and the top vendors being considered for purchase.
Posted: 08 Feb 2021 | Published: 02 Nov 2017
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Demand and Account-Based Marketing: Planning Assumptions 2021
sponsored by Informa TechTarget
ANALYST REPORT:
Disruptions to the B2B buying process—as a result of COVID-19—offer a unique opportunity for demand and account-based marketing (ABM) leaders improve their strategies. Learn how to bring this potential to life and drive growth for your organization in this Forrester brief.
Posted: 08 Feb 2021 | Published: 08 Dec 2020
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Parts 8 and 9 Measurement, KPIs and the Role of Awareness
sponsored by Informa TechTarget
EGUIDE:
90% of C-suite buyers say brand is influential in shortlisting the buying process—and there’s good reason why. Download this guide to explore the impacts brand awareness and advertising can have on demand generation, and learn how you can establish accurate KPIs to track activity.
Posted: 08 Feb 2021 | Published: 20 Jan 2020
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How Ready Are You for Account-Based Marketing?
sponsored by Informa TechTarget
WHITE PAPER:
How ready is your organization when it comes to implementing account-based marketing (ABM)? Inside, discover 5 criteria to assess AMB readiness. Review the benefits of an ABM implementation, and decide if your organization is ready to take its next steps with ABM.
Posted: 08 Feb 2021 | Published: 24 Sep 2019
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Buying BANT Important considerations when sourcing high-quality leads externally
sponsored by Informa TechTarget
WHITE PAPER:
On their own, few marketing or sales teams can fulfill the constant need for fresh, hot leads to fill their pipelines. Open this whitepaper to be able to better assess the wide array of sales funnel marketing offerings available to your organization.
Posted: 08 Feb 2021 | Published: 27 Feb 2020
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3 paths to more productive revenue capture in a changing interaction landscape
sponsored by Informa TechTarget
WHITE PAPER:
In this white paper, explore how changes in B2B interaction are impacting relationship-creation and how you can use intent data to connect buyers to the solutions they need. Download today to see how you can transition to ABM 2.0 and become a key player in the enablement of both high-velocity and field sales teams.
Posted: 08 Feb 2021 | Published: 08 Dec 2020
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What an Actual Marketing Transformation Really Looks Like
sponsored by Informa TechTarget
CASE STUDY:
Download this TechTarget case study to learn how TIBCO achieved true marketing transformation through the use of TechTarget marketing technology.
Posted: 08 Feb 2021 | Published: 17 Jun 2019
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Because Your MQLs Just Won’t Cut It
sponsored by Informa TechTarget
WEBCAST:
Watch this webinar to see how to Cornerstone transformed marketing and sales efforts to deliver full-funnel ABM at scale using the latest in behavioral data sources: real purchase intent.
Posted: 08 Feb 2021 | Premiered: Aug 10, 2020
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Building a Global B2B Brand
sponsored by Wipro
CASE STUDY:
In this paper you'll read about the steps Wipro Technologies took in order to take its brand name to the next level in order to compete with the top global IT companies.
Posted: 12 Jun 2009 | Published: 12 Jun 2009
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IBM WebSphere Message Broker, Version 6.1 with IBM WebSphere Adapters: Communicating with Enterprise Information Systems
sponsored by IBM
WHITE PAPER:
This white paper reveals how WebSphere® adapter nodes within IBM® WebSphere Message Broker V6.1 speed and simplify the tasks of creating integrated processes, resulting in greater productivity and lower cost.
Posted: 12 Feb 2009 | Published: 11 Feb 2009
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