BRIGHTTALK WEBINAR: Check out this webcast to hear from leaders from TechTarget and HG Insights about tapping into intent and technographics to level up ABM planning.

Posted: 10 Aug 2023 | Published: 10 Aug 2023

INFOGRAPHIC: Featuring insights from TechTarget’s 2023 IT Priorities Study, this infographic explores what’s driving IT spending in Europe, how organizations are prioritizing spending needs and how B2B marketers can help their organizations get ahead of the competition.

Posted: 03 Aug 2023 | Published: 03 Aug 2023

INFOGRAPHIC: Yes, creating standout content is important for successful marketing. But if you don’t effectively distribute that stellar content, then it goes to waste. Check out this TechTarget infographic to unlock 3 pro tips for improving your content-distribution strategy.

Posted: 22 Jun 2023 | Published: 22 Jun 2023

INFOGRAPHIC: One way to improve how you engage with IT buyers is by understanding how they approach their industry research. This means learning not only where they research, but also when, why and how long they do so. Review this TechTarget infographic to access findings about IT buying behavior.

Posted: 22 Jun 2023 | Published: 22 Jun 2023

EBOOK: 44% of businesses in EMEA plan to increase IT spending in 2023, according to TechTarget’s research. So, how can IT sellers take advantage of these prospects? By forming their marketing and sales strategies around IT buyers’ priorities. Learn about those priorities in this e-book.

Posted: 21 Jun 2023 | Published: 21 Jun 2023

WEBCAST: Check out this webcast to hear from TechTarget marketing experts about strategies for, and the challenges of, creating content for lead generation.

Posted: 21 Jun 2023 | Premiered: Jun 21, 2023

INFOGRAPHIC: 75% of B2B buyers, according to research, can develop a vendor list based solely on digital content. So, for your organization to make a list, your digital content has to pop. Download this infographic by TechTarget to unlock tips for crafting standout digital content.

Posted: 20 Jun 2023 | Published: 20 Jun 2023

WEBCAST: In this webcast, channel experts from TechTarget, e92plus and ThousandEyes illuminate the state of channel in EMEA and provide strategies for supporting channel marketing programs in that region. Watch now to unlock the insightful discussion.

Posted: 20 Jun 2023 | Premiered: Jun 20, 2023

WEBCAST: “Oh no,” you may be thinking, “not another ABM webinar.” But Dara Such, TechTarget’s VP of Customer Enablement & Data Strategy, insists that if you watch this one, you’ll leave with actionable ideas to apply to your organization’s ABM program. Tune in to unlock those insights.

Posted: 17 Jun 2023 | Premiered: Jun 17, 2023

WEBCAST: To help marketers engage IT buying teams, TechTarget and Computer Weekly leaders break down trends in IT priorities and spending in this webcast. Tune in to unlock those insights and more.

Posted: 16 Jun 2023 | Premiered: Jun 16, 2023

EBOOK: Take a look through this e-book to discover 5 significant changes in IT buyers’ behavior and how your organization can leverage intent data in order to improve your content for and outreach to those buyers.

Posted: 16 Jun 2023 | Published: 16 Jun 2023

EBOOK: Download this e-book to discover 3 ways to boost your account-based marketing (ABM) revenue through harnessing high-quality intent data.

Posted: 15 Jun 2023 | Published: 15 Jun 2023

RESEARCH CONTENT: A crowded market challenges the sales and marketing teams of IT solutions to stay competitive. By understanding IT buyer behaviors, teams can gain the edge that they need to set their organizations apart. Achieve that understanding by reviewing this TechTarget report, which answers questions like “Where do IT buyers conduct their research?”

Posted: 10 May 2023 | Published: 10 May 2023

WHITE PAPER: Dive into this TechTarget white paper to learn how you can accelerate your own journey with intent data – whatever stage you’re at.

Posted: 25 Mar 2023 | Published: 25 Mar 2023

INFOGRAPHIC: In this TechTarget infographic, explore at how you can critically evaluate your demand generation game plan to create winning opportunities.

Posted: 24 Mar 2023 | Published: 24 Mar 2023

INFOGRAPHIC: In this infographic, explore how you can use webinars in a series to better achieve your ABM objectives

Posted: 18 Mar 2023 | Published: 18 Mar 2023

INFOGRAPHIC: In this infographic, explore insights on the ever-growing IT buying team and discover practical advice on how to engage the whole purchasing team throughout a complicated buying process.

Posted: 18 Mar 2023 | Published: 18 Mar 2023

EBOOK: Read through this e-book to explore how you can better find high-quality prospects who have current needs and then deliver rich information “experiences” to better educate them about your solution.

Posted: 17 Mar 2023 | Published: 17 Mar 2023

EBOOK: In this e-book, explore the key considerations for how to begin, grow and continuously optimize a complete demand gen engine while staying responsive to changing business conditions as you go.

Posted: 17 Mar 2023 | Published: 17 Mar 2023

EBOOK: In this e-book, take a close look at intent data against the larger backdrop of B2B digital transformation, and learn how companies are developing their own intent data strategies.

Posted: 16 Mar 2023 | Published: 16 Mar 2023

WEBCAST: Tune into this TechTarget webinar to learn new ways to accelerate demand capture by leveraging rich behavioral information from internal and 3rd-party sources, and how to make sure your marketing and sales teams aren't leaving potential profit on the table.

Posted: 16 Mar 2023 | Premiered: Mar 16, 2023

WEBCAST: Tune into this TechTarget webinar to learn how to crawl, walk, and finally run with intent data; discover the different types of purchase intent data, compare the vendors who provide them, and find out what solution is best for your organization.

Posted: 16 Mar 2023 | Premiered: Mar 16, 2023

EBOOK: Explore in this e-book Cornerstone’s journey from legacy demand to full-funnel, intent-fueled account-based marketing (ABM), and discover how they realigned Sales and Marketing systems to realize the full potential of ABM and drive sustained success.

Posted: 15 Mar 2023 | Published: 15 Mar 2023

EBOOK: In this e-book, take a look at the biggest trends that have shifted the IT buying and selling landscape in the past 20 months, and the 6 key ways you can adapt your sales and marketing to match

Posted: 15 Mar 2023 | Published: 15 Mar 2023

WEBCAST: Tune into this TechTarget webinar for insights from IT pros and IT marketers across EMEA, and find out how IT buying teams move and research throughout the buy cycle... and how to connect with them.

Posted: 14 Mar 2023 | Premiered: Mar 14, 2023