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The focus of this paper is to provide readers a comprehensive understanding of real-world deployment practices, trends and ROI anecdotes for enterprise portal technologies.
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Methods for capturing customer attention and loyalty may have changed over the years, but the basic DNA of business has not - a focus on establishing new customer relationships and retaining existing ones. This paper provides both a business & technology insight into the credit card customer service workflow.
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Interaction center managers, along with their counterparts in sales, marketing, and service, are being asked to deliver greater value on shoestring budgets. While the conventional reaction in tough economic times is to simply cut costs and services, the nature of the current downturn indicates that austerity measures of the past won't work today.
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This paper explains the challenges marketers face today and how innovative, next generation campaign approaches are beginning to separate the best from the rest.
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This paper examines how many executives are beginning to understand that cutting cost by outsourcing call center operations isn't always the best solution. Learn how "cheaper" often comes at the expense of "better".
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This white paper shows how Oracle WebLogic Server supports the next generation of enterprise applications and services. Learn how to leverage the Java EE 5 advantage and dramatically speed development of SOA applications.
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A successful CRM strategy can give small and midsize businesses (SMBs) competitive advantage. This white paper presents five key steps to developing a customer-centric approach for every aspect of business.
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Loyalty programs are a necessary part of a successful CRM program and long-term customer retention. Compare available programs, learn what a loyalty program can achieve for your business and gain an eight step guide to designing your own successful plan.
