WHITE PAPER:
Grocers can pursue customer-focused initiatives and investments with greater precision and success by concentrating on customer advocacy. This paper discusses the attitudes and behaviors that can do improve the level of advocacy among customers.
WHITE PAPER:
In this white paper, we advocate a new definition for Enterprise 2.0. We explain the business drivers and demographic changes that are forcing new, collaborative business models. We identify the technological capabilities required for an Enterprise 2.0 platform, and highlight the transformational abilities of such a platform.
WHITE PAPER:
This whitepaper will detail seven key points that will help you quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren't aware you were missing.
WHITE PAPER:
This IBM study focused on two groups – teens and boomers. It explores their lifestyles, values, and particular preferences and attitudes toward shopping. Read this paper to learn how retailers can better meet the needs of these two segments.
WHITE PAPER:
In this white paper, learn how to build a successful ABM foundation with data-driven account selection and modeling. Explore 4 signs your company is failing with ABM account selection, and discover how to match your account selection with active demand in your market.
WHITE PAPER:
This paper explores optimization strategies and demonstrated benefits being achieved today with IBM Software solutions. Utilization of these capabilities can help you meet the increasing challenges of energy efficiency, cost containment and compliance.
WHITE PAPER:
Experts have been predicting an explosion in the mobile workforce trend for years, to learn more about this trend Citrix Online and the Work Design Collaborative joined forces to conduct a survey about trends in flexible work policies and technology.
WHITE PAPER:
B2B integration technology, offers powerful and complementary tools and services for seamless business integration and meeting the challenges of global collaboration.
WHITE PAPER:
We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives.
