WHITE PAPER:
This whitepaper will detail seven key points that will help you quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren't aware you were missing.
WHITE PAPER:
This IBM study focused on two groups – teens and boomers. It explores their lifestyles, values, and particular preferences and attitudes toward shopping. Read this paper to learn how retailers can better meet the needs of these two segments.
WHITE PAPER:
In this white paper, we advocate a new definition for Enterprise 2.0. We explain the business drivers and demographic changes that are forcing new, collaborative business models. We identify the technological capabilities required for an Enterprise 2.0 platform, and highlight the transformational abilities of such a platform.
WHITE PAPER:
Grocers can pursue customer-focused initiatives and investments with greater precision and success by concentrating on customer advocacy. This paper discusses the attitudes and behaviors that can do improve the level of advocacy among customers.
WHITE PAPER:
Open this white paper to learn how to keep up with trends in marketing communication and demand generation to continue moving buyers through your sales funnel.
WHITE PAPER:
This paper explores optimization strategies and demonstrated benefits being achieved today with IBM Software solutions. Utilization of these capabilities can help you meet the increasing challenges of energy efficiency, cost containment and compliance.
WHITE PAPER:
Read this white paper to see how adopting a sustainable security compliance strategy minimizes risk, while making proper use of people, process and technology. Also learn how you can cost-effectively comply with regulations, while maintaining business flexibility to achieve mission goals.
WHITE PAPER:
This whitepaper will discuss the various kinds of information technology requirements, their importance, the different requirement types, the concept of requirements engineering and the process for gathering requirements.
WHITE PAPER:
This white paper presents the Microsoft Corporation vision for service orientation and service-oriented architecture in enterprise computing.
WHITE PAPER:
The purpose of this paper is to highlight the key insights from the IBM Global CEO Study and relate them to the new CIO challenge: driving transformation as "change leaders" and implementing transformation as "change agents".
