Mobile Advertising White Papers

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Digital Billboard Advertising - New Life for a Classic Medium
sponsored by Motorola Solutions
WHITE PAPER: Read this paper to learn more about the emerging trend of digital billboard advertising and how it can enhance responsiveness, flexibility and profits.
Posted: 02 Mar 2009 | Published: 02 Mar 2009

Motorola Solutions

How Ready Are You for Account-Based Marketing?
sponsored by Informa TechTarget
WHITE PAPER: How ready is your organization when it comes to implementing account-based marketing (ABM)? Inside, discover 5 criteria to assess AMB readiness. Review the benefits of an ABM implementation, and decide if your organization is ready to take its next steps with ABM.
Posted: 08 Feb 2021 | Published: 24 Sep 2019

Informa TechTarget

PeopleSoft Testing
sponsored by Hexaware Technologies
WHITE PAPER: The PeopleSoft Testing Accelerator Kit reduces the overhead of traceability and brings in the concept of reusability.
Posted: 20 May 2008 | Published: 01 Mar 2008

Hexaware Technologies

Size DOES Matter - When Choosing the Right ERP Solution
sponsored by Xperia
WHITE PAPER: In regards to Enterprise Resource Planning, customer-supplier relationships are more important for small-to-medium manufacturers than large ones, because small-to-medium manufacturers tend to have few IT resources, and rely more on the software supplier.
Posted: 02 Oct 2008 | Published: 30 May 2006

Xperia

The Path toward Pervasive Business Intelligence at Ferrari North America
sponsored by Tableau Software
WHITE PAPER: Organizations in all industries and of all sizes are turning to business intelligence (BI) and data warehousing (DW) technologies and services to either automate or support decision-making processes.
Posted: 02 Dec 2008 | Published: 02 Dec 2008

Tableau Software

Top 5 Best Practices for Creating Effective Campaign Dashboards
sponsored by Tableau Software
WHITE PAPER: We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives.
Posted: 04 Jun 2008 | Published: 01 Jun 2008

Tableau Software

Beyond Disaster Recovery: Becoming a Resilient Business Organization
sponsored by IBM Software Group
WHITE PAPER: Discover how to combine several risk management strategies into a single integrated one, making your infrastructure able to respond to the threat of disaster.
Posted: 05 Dec 2007 | Published: 01 Jan 2007

IBM Software Group

Service Orientation and Its Role in Your Connected Systems Strategy: Building Distributed Applications
sponsored by Microsoft Corporation India Pvt Ltd
WHITE PAPER: This white paper presents the Microsoft Corporation vision for service orientation and service-oriented architecture in enterprise computing.
Posted: 20 Oct 2008 | Published: 18 Oct 2008

Microsoft Corporation India Pvt Ltd

The Relevance Revolution: Making the Move from Personalized to Individualized Marketing
sponsored by Portrait Software
WHITE PAPER: This paper explains the challenges marketers face today and how innovative, next generation campaign approaches are beginning to separate the best from the rest.
Posted: 17 Sep 2008 | Published: 17 Sep 2008

Portrait Software

Personalized Video Experiences
sponsored by Motorola Solutions
WHITE PAPER: This paper explains various topics like: MPEG-4 Wins the Battle of the Bandwidth, How to Succeed in Targeted Advertising, Changing Times for Video On Demand, Modular Uplink System and Making the Change to Switched Digital Video.
Posted: 05 Jan 2009 | Published: 31 Dec 2008

Motorola Solutions