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Mobile Advertising Reports

Digital Billboard Advertising - New Life for a Classic Medium sponsored by Motorola Solutions WHITE PAPER: Read this paper to learn more about the emerging trend of digital billboard advertising and how it can enhance responsiveness, flexibility and profits. Posted: 02 Mar 2009 \| Published: 02 Mar 2009 TOPICS: Internet Access \| Mobile Device Management \| Network Performance \| Network Security \| Online Advertising \| Telecommunications Industry \| Wireless Advertising \| Wireless Infrastructure \| Wireless Services \| Wireless Systems \| WLAN

Account-Based Marketing Will Fail Without Organizational Alignment sponsored by Informa TechTarget WHITE PAPER: What makes Account-Based Marketing (ABM) an effective, yet difficult, strategy is its dependence on strong alignment and collaboration between Sales and Marketing, as well as other stakeholders. Download this e-book to learn what steps your company can take to establish organizational alignment for ABM. Posted: 08 Feb 2021 \| Published: 20 Jan 2020 TOPICS: Market Research \| Market Segments \| Market Trends \| Marketing \| Marketing Information Systems

Decoding ABM: Simple data-driven strategies for successful ABM sponsored by Informa TechTarget EBOOK: Lots of vendors are promising account-based marketing (ABM) will be the next big-break of the marketing world—but what exactly is it? In this e-book, discover the ins-and-outs of ABM. Explore the differences between an overlay and value-add ABM approach, and unlock 7 ways to create value with your new ABM strategy. Posted: 08 Feb 2021 \| Published: 09 May 2019 TOPICS: Accounting \| Accounting Software \| Business Intelligence \| Business Intelligence Software \| CRM \| CRM Analytics \| CRM Analytics Software \| CRM Best Practices \| CRM Services \| CRM Software \| Marketing \| Sales \| Sales and Marketing Software

AI: Beyond the hype sponsored by TechTarget ComputerWeekly.com EGUIDE: Artificial Intelligence is red hot. But what lies beyond the hype? Once it was big data, then cloud, now it is artificial intelligence, and that sub-set of it which is machine learning, that's generating more heat than light. Is there business value here? Posted: 08 Feb 2021 \| Published: 06 Nov 2017 TOPICS: Artificial Intelligence \| Autonomic Computing \| Autonomous Systems \| Business Intelligence \| Business Intelligence Software \| Business Management \| Business Processes \| Business Systems

Selecting and Engaging Relevant Accounts for ABM ROI sponsored by Informa TechTarget WHITE PAPER: In this white paper, learn how to build a successful ABM foundation with data-driven account selection and modeling. Explore 4 signs your company is failing with ABM account selection, and discover how to match your account selection with active demand in your market. Posted: 08 Feb 2021 \| Published: 05 Jun 2019 TOPICS: Accounting \| Accounting Industry \| Accounting Software \| Business Intelligence \| Business Intelligence Software \| CIOs \| Marketing \| Sales \| Sales and Marketing Software \| Sales Force Automation

Why More High-Performance Companies Are Depending on Intent Data sponsored by Informa TechTarget WHITE PAPER: What is B2B intent data and how can it help your organization? Inside, get a crash course on B2B intent data. Learn how B2B intent data can help your organization glean actionable insights, and uncover top intent use cases today. Posted: 08 Feb 2021 \| Published: 27 Sep 2019 TOPICS: Business Intelligence \| Business Intelligence Software \| Data Management \| Data Management Software \| Data Quality \| Marketing \| Sales \| Sales and Marketing Software

Marketing analytics, big data and ethics sponsored by TechTarget ComputerWeekly.com EGUIDE: In this e-guide, we discuss the how important respecting the data privacy of customers and prospective customers is for companies trying to make a profit. For commercial organisations, finding this ethical balance between making money from data and safeguarding the privacy of personal data is more important than ever thanks to the EU's GDPR. Posted: 08 Feb 2021 \| Published: 03 Apr 2018 TOPICS: Data Analytics \| Data Governance \| Data Management \| Data Quality \| Marketing \| Privacy Rights

What an Actual Marketing Transformation Really Looks Like sponsored by Informa TechTarget CASE STUDY: Download this TechTarget case study to learn how TIBCO achieved true marketing transformation through the use of TechTarget marketing technology. Posted: 08 Feb 2021 \| Published: 17 Jun 2019 TOPICS: Artificial Intelligence \| Business Intelligence \| Business Intelligence Software \| Business Process Management \| Business Process Management Software \| Marketing \| Predictive Analytics \| Predictive Analytics Software \| Real-time Analytical Software \| Real-time Analytics \| Sales \| Sales and Marketing Software

Part 6: Marketing Channels, Programs and Campaigns sponsored by Informa TechTarget EGUIDE: Marketing-speak can range from one organization to the next—a “program” to one person could be a “campaign” to you. Download this expert guide to explore the differences between channels, programs and campaigns, and learn how you can create a common taxonomy to avoid terminology confusion. Posted: 08 Feb 2021 \| Published: 27 Dec 2019 TOPICS: Market Research \| Market Segments \| Market Trends \| Marketing \| Taxonomies

Why Should You Consider Procurement Outsourcing? A Holistic Approach towards Vertically Integrated to Virtually Integrated Business Process Services sponsored by Wipro WHITE PAPER: Procurement Outsourcing is defined as a process wherein organizations take a calculated approach of moving some of their processes around source to pay to a specialist. Posted: 13 Jan 2009 \| Published: 13 Jan 2009 TOPICS: Best Practices \| Business Processes \| Contract Management \| Leadership \| Manufacturing \| Supply Chains

Mobile Advertising Reports