Digital Billboard Advertising - New Life for a Classic Medium
sponsored by Motorola Solutions
WHITE PAPER:
Read this paper to learn more about the emerging trend of digital billboard advertising and how it can enhance responsiveness, flexibility and profits.
Posted: 02 Mar 2009 | Published: 02 Mar 2009
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Part 7: Lead Scoring and Action Triggers
sponsored by Informa TechTarget
EGUIDE:
Download this exclusive guide to learn about a new method of lead scoring that uses automation to more accurately gauge where a customer is in the buyer lifecycle.
Posted: 08 Feb 2021 | Published: 10 Jan 2020
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Account-Based Marketing Will Fail Without Organizational Alignment
sponsored by Informa TechTarget
WHITE PAPER:
What makes Account-Based Marketing (ABM) an effective, yet difficult, strategy is its dependence on strong alignment and collaboration between Sales and Marketing, as well as other stakeholders. Download this e-book to learn what steps your company can take to establish organizational alignment for ABM.
Posted: 08 Feb 2021 | Published: 20 Jan 2020
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Who You Gonna Call?
sponsored by Informa TechTarget
EBOOK:
Download this eBook to explore real-world examples of how Marketing, Sales and Customer Success leaders are using intent monitoring to align their teams and maximize opportunity capture across the entire revenue lifecycle.
Posted: 08 Feb 2021 | Published: 15 May 2020
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Selecting and Engaging Relevant Accounts for ABM ROI
sponsored by Informa TechTarget
WHITE PAPER:
In this white paper, learn how to build a successful ABM foundation with data-driven account selection and modeling. Explore 4 signs your company is failing with ABM account selection, and discover how to match your account selection with active demand in your market.
Posted: 08 Feb 2021 | Published: 05 Jun 2019
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Why More High-Performance Companies Are Depending on Intent Data
sponsored by Informa TechTarget
WEBCAST:
In this webinar, Eric Wittlake, Sr. Marketing Analyst, TOPO, discusses new use cases and applications for intent data that reach beyond just account based strategies and explores how entire go-to-market teams are using it to significantly improve results for each function within the team.
Posted: 08 Feb 2021 | Premiered: Nov 30, 2020
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Infographic: Content marketing strategy in a post-pandemic era - Engaging IT buyers
sponsored by TechTarget ComputerWeekly.com
INFOGRAPHIC:
When the pandemic hit and live events had to end organisations needed to rethink their marketing mix and move to a digital space. In this infographic, we share a few tips and tricks for developing engaging content in a post-pandemic era.
Posted: 05 Oct 2021 | Published: 05 Oct 2021
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A Computer Weekly buyer's guide to Automating business processes
sponsored by TechTarget ComputerWeekly.com
EGUIDE:
Automating business processes can save time and money. In this 15-page buyer's guide, Computer Weekly looks at how BPA can expand into new areas, the opportunities artificial intelligence has to offer and why it's so important to assess what's working optimally.
Posted: 08 Feb 2021 | Published: 07 Dec 2020
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Enabling Sustainable Compliance Management
sponsored by IBM
WHITE PAPER:
Read this white paper to see how adopting a sustainable security compliance strategy minimizes risk, while making proper use of people, process and technology. Also learn how you can cost-effectively comply with regulations, while maintaining business flexibility to achieve mission goals.
Posted: 22 Dec 2008 | Published: 19 Dec 2008
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Personalized Video Experiences
sponsored by Motorola Solutions
WHITE PAPER:
This paper explains various topics like: MPEG-4 Wins the Battle of the Bandwidth, How to Succeed in Targeted Advertising, Changing Times for Video On Demand, Modular Uplink System and Making the Change to Switched Digital Video.
Posted: 05 Jan 2009 | Published: 31 Dec 2008
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