Sales Brochures White Papers

(View All Report Types)
3 paths to more productive revenue capture in a changing interaction landscape
sponsored by Informa TechTarget
WHITE PAPER: In this white paper, explore how changes in B2B interaction are impacting relationship-creation and how you can use intent data to connect buyers to the solutions they need. Download today to see how you can transition to ABM 2.0 and become a key player in the enablement of both high-velocity and field sales teams.
Posted: 08 Feb 2021 | Published: 08 Dec 2020

Informa TechTarget

Why Your Falling Lead Conversion Rates Are a Good Thing (And What to Measure Instead)
sponsored by Informa TechTarget
WHITE PAPER: In this brief, explore how individual lead counts and conversion metrics can distract organizations from producing pipeline and revenue, and how buying-group-aware measures enabled by the Demand Unit Waterfallâ„¢ can provide a more meaningful evaluation of the health of the B2B revenue engine.
Posted: 08 Feb 2021 | Published: 29 May 2020

Informa TechTarget

Creating and managing value-driven product portfolios
sponsored by IBM
WHITE PAPER: The product portfolio decisions you make today will determine whether your company is relevant tomorrow. To increase the chances of marketing a successful product, organizations must deliver products and services to the consumers they value the most, and they must provide those deliverables when their consumers want them. Read on to learn more.
Posted: 24 Jul 2009 | Published: 23 Jun 2009

IBM

Why Should You Consider Procurement Outsourcing? A Holistic Approach towards Vertically Integrated to Virtually Integrated Business Process Services
sponsored by Wipro
WHITE PAPER: Procurement Outsourcing is defined as a process wherein organizations take a calculated approach of moving some of their processes around source to pay to a specialist.
Posted: 13 Jan 2009 | Published: 13 Jan 2009

Wipro

Seven Email Marketing Refreshes
sponsored by Bronto Software
WHITE PAPER: This whitepaper will detail seven key points that will help you quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren't aware you were missing.
Posted: 06 Oct 2008 | Published: 04 Oct 2008

Bronto Software

Best Practices in Creating a Strategic Finance Function
sponsored by SAP America, Inc.
WHITE PAPER: the following article will share the results of SAP research as well as APQC's Open Standards Benchmarking Collaborative (OSBC) research. The OSBC research is the first global set of common standards for business processes and data, giving organizations an independent, authoritative resource for evaluating and improving business practices.
Posted: 26 Jan 2009 | Published: 23 Jan 2009

SAP America, Inc.

Critical Technologies for Compliance and Risk Management
sponsored by Siperian, Inc.
WHITE PAPER: Due to the financial meltdown in the mortgage-backed securities industry, new compliance requirements will be implemented. Read this paper to find out how organizations can ensure compliance with stricter regulations and manage risk appropriately so the business does not slip into non-compliance resulting in negative publicity or punitive fines.
Posted: 20 Feb 2009 | Published: 20 Feb 2009

Siperian, Inc.

Beyond Disaster Recovery: Becoming a Resilient Business Organization
sponsored by IBM Software Group
WHITE PAPER: Discover how to combine several risk management strategies into a single integrated one, making your infrastructure able to respond to the threat of disaster.
Posted: 05 Dec 2007 | Published: 01 Jan 2007

IBM Software Group

Making Web 2.0 Work for Your Enterprise: IT Deployments
sponsored by Oracle Corporation
WHITE PAPER: The consumer Web has shown us the power of the internet as a social, collaborative platform, particularly when compared to existing rigid corporate environments. Wikis, blogs, Really Simple Syndication (RSS) feeds, social networks, tagging, and mashups are flexible, user-driven tools that have the potential to bring many benefits to the enterprise.
Posted: 03 Apr 2009 | Published: 01 Aug 2008

Oracle Corporation

IBM WebSphere Portal
sponsored by IBM Software Group
WHITE PAPER: This document introduces the reader to the concept of Enterprise Portals as a means of conducting business on the Internet.
Posted: 05 Dec 2007 | Published: 01 Aug 2007

IBM Software Group