Transactional e-Mail White Papers

Business of Information Technology > Business Processes > Marketing > Online Marketing >
Transactional e-Mail White Papers (View All Report Types)

Taming Transactional Email: Tips to Gain Control and Determine If Outsourcing Makes Sense sponsored by Silverpop Systems Inc. an IBM Company WHITE PAPER: This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results. Posted: 08 Aug 2008 \| Published: 01 Jan 2007 TOPICS: CRM \| Customer Service \| Email Marketing \| Messaging Software \| Online Shopping \| Outsourcing \| Personalization \| Retail Trade Industry \| Sales \| Shopping Cart Software

Seven Email Marketing Refreshes sponsored by Bronto Software WHITE PAPER: This whitepaper will detail seven key points that will help you quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren't aware you were missing. Posted: 06 Oct 2008 \| Published: 04 Oct 2008 TOPICS: Advertising \| Campaign Management \| Customer Interaction Services \| Customer Satisfaction \| Demographic Profiles \| Email \| Email Marketing \| Interactive Multimedia Development \| Marketing Literature \| Web Analytics

How Top Retailers Use Transactional Email: Silverpop Study Reveals Revenue-Boosting Tactics sponsored by Silverpop Systems Inc. an IBM Company WHITE PAPER: Transactional emails are those which companies send to customers to confirm a purchase, notify shipping dates, deliver warranty information and it also provide marketers a rich opportunity to develop strong customer relationships. Posted: 08 Aug 2008 \| Published: 01 Jan 2006 TOPICS: Best Practices \| Business Intelligence \| Customer Service \| Email Marketing \| HTML \| Personalization

Consensual Fax: Strategies for Happy Customers and FCC Compliance sponsored by FaxBack, Inc. WHITE PAPER: Provides a brief introduction to the July 2003 updated FCC regulations regarding fax and discusses tools to help companies fax responsibly. Posted: 18 Sep 2003 \| Published: 01 May 2004 TOPICS: Fax Services \| Fax Software \| Federal Communications Commission \| Opt-In/Opt-Out Marketing \| Regulatory Compliance \| Telecommunications Regulations

Top 5 Best Practices for Creating Effective Campaign Dashboards sponsored by Tableau Software WHITE PAPER: We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives. Posted: 04 Jun 2008 \| Published: 01 Jun 2008 TOPICS: Best Practices \| Dashboards \| Marketing \| ROI \| Sales and Marketing Software \| Security

The Agile CFO: Enabling the Innovation Path to Growth sponsored by IBM Line of Business WHITE PAPER: This paper proposed several actions financial executives can take to become agile CFOs. Posted: 12 Jun 2008 \| Published: 01 Dec 2006 TOPICS: Business Performance Management \| Business Processes \| CFOs \| Collaboration \| Metrics

Beyond Disaster Recovery: Becoming a Resilient Business sponsored by IBM WHITE PAPER: In this white paper, you'll learn how to determine risks, calculate impact, evaluate your current structure's response and test overall resiliency. Posted: 27 Oct 2008 \| Published: 27 Oct 2008 TOPICS: Business Processes \| CRM \| Disaster Planning \| Disaster Recovery \| ERP \| High Availability \| Risk Management

Business Process-Centric Information Technology: Aligning Business and Technology for High Performance sponsored by Accenture WHITE PAPER: Process-centric IT is, first and foremost, a way for the IT organization to build applications that will deliver greater flexibility and agility to the business-enabling high performance. Posted: 18 Feb 2009 \| Published: 18 Feb 2009 TOPICS: Business Process Management \| Business Processes \| Business Service Management \| Customer Service \| Globalization \| Interoperability

The Path toward Pervasive Business Intelligence at Ferrari North America sponsored by Tableau Software WHITE PAPER: Organizations in all industries and of all sizes are turning to business intelligence (BI) and data warehousing (DW) technologies and services to either automate or support decision-making processes. Posted: 02 Dec 2008 \| Published: 02 Dec 2008 TOPICS: Business Intelligence \| Business Processes \| Data Integration \| Data Warehouses \| IT Departments \| OLAP

Achieve Eco-sustainable Innovation While Driving Profitable Growth sponsored by Alcatel-Lucent WHITE PAPER: Alcatel-Lucent's innovation engine explores new ideas and opportunities to address environmental concerns while solving business problems. Posted: 02 Oct 2008 \| Published: 02 Oct 2008 TOPICS: Business Processes \| Communications Networks \| Data Centers \| GSM \| Systems Management \| VoIP