sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER:
This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results.
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER:
Transactional emails are those which companies send to customers to confirm a purchase, notify shipping dates, deliver warranty information and it also provide marketers a rich opportunity to develop strong customer relationships.
WHITE PAPER:
This whitepaper will detail seven key points that will help you quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren't aware you were missing.
WHITE PAPER:
Provides a brief introduction to the July 2003 updated FCC regulations regarding fax and discusses tools to help companies fax responsibly.
WHITE PAPER:
In B2B organizations, shifting the focus from individual leads in the demand process to buying groups and demand units represents a major change. Download this white paper to learn how to leverage the teleservices team as the first step in an incremental evolution from individual leads to buying groups.
WHITE PAPER:
In this white paper, learn how to build a successful ABM foundation with data-driven account selection and modeling. Explore 4 signs your company is failing with ABM account selection, and discover how to match your account selection with active demand in your market.
WHITE PAPER:
We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives.
WHITE PAPER:
This paper briefly defines text analytics, describes various approaches to text analytics, and then focuses on the natural language processing techniques used by SPSS Inc.'s text analytics solutions.
WHITE PAPER:
Experts have been predicting an explosion in the mobile workforce trend for years, to learn more about this trend Citrix Online and the Work Design Collaborative joined forces to conduct a survey about trends in flexible work policies and technology.
WHITE PAPER:
This paper explores challenges and opportunities inherent in the global sourcing movement and provides at least five capabilities to be mastered if an organization is to achieve world-class status in the sourcing approaches and management techniques.
