WHITE PAPER:
In this brief, explore how individual lead counts and conversion metrics can distract organizations from producing pipeline and revenue, and how buying-group-aware measures enabled by the Demand Unit Waterfall™ can provide a more meaningful evaluation of the health of the B2B revenue engine.
EBOOK:
Lots of vendors are promising account-based marketing (ABM) will be the next big-break of the marketing world—but what exactly is it? In this e-book, discover the ins-and-outs of ABM. Explore the differences between an overlay and value-add ABM approach, and unlock 7 ways to create value with your new ABM strategy.
EGUIDE:
Download this exclusive guide to learn about a new method of lead scoring that uses automation to more accurately gauge where a customer is in the buyer lifecycle.
WHITE PAPER:
In this white paper, learn how to build a successful ABM foundation with data-driven account selection and modeling. Explore 4 signs your company is failing with ABM account selection, and discover how to match your account selection with active demand in your market.
EBOOK:
Download this e-book to learn how you can build a demand generation strategy that scales with your business to accelerate the pipeline and increase win rates.
RESEARCH CONTENT:
As account-based marketing (ABM) evolves, so too do the ways leading organizations implement it. In this research report, learn about successful B2B ABM practitioner experiences, successes, and struggles. Glean insight into ABM strategies, and explore the profile of a successful ABM program.
WHITE PAPER:
In this white paper, you'll learn how to determine risks, calculate impact, evaluate your current structure's response and test overall resiliency.
WHITE PAPER:
To successfully sustain compliance, organizations must implement best practices to ensure IT systems not only achieve a known and trusted state but they also maintain that state. Check out this white paper to learn how Tripwire solutions enable organizations to achieve and sustain SOX compliance.
WHITE PAPER:
Experts have been predicting an explosion in the mobile workforce trend for years, to learn more about this trend Citrix Online and the Work Design Collaborative joined forces to conduct a survey about trends in flexible work policies and technology.
