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Advertising Effectiveness Reports

Computer Weekly – 18 March 2025: UK under-prepared for catastrophic cyber attack sponsored by TechTarget ComputerWeekly.com EZINE: In this week's Computer Weekly, MPs have been told the UK is under-prepared to cope with a catastrophic cyber attack – we find out where the problems lie. Our new buyer's guide assesses the challenges of datacentre capacity planning. And Sir Martin Sorrell talks about the risks and opportunities of AI. Read the issue now. Posted: 14 Mar 2025 \| Published: 18 Mar 2025 TOPICS: Ad Tracking and Analysis \| Advertising \| Artificial Intelligence \| Capacity Planning \| Cloud Storage \| Cybersecurity \| Data Center Construction \| Data Center Design \| Data Center Infrastructure Efficiency \| Data Center Power Management \| Data Centers \| Governments

Is There a Silver Bullet for B2B Marketing Data?; Real advantages companies are gaining right now sponsored by Informa TechTarget EBOOK: How does your organization plan on keeping up with changing buyer behaviors? In this e-book, learn how a customer-driven lifecycle can help bridge the gap between past and present buyer behaviors, and explore how TechTarget can help you keep up with these revolutionary changes. Posted: 08 Feb 2021 \| Published: 10 Apr 2019 TOPICS: CRM \| CRM Analytics \| CRM Analytics Software \| Customer Data Integration \| Customer Loyalty \| Customer Satisfaction \| Marketing \| Predictive Analytics \| Sales \| Sales and Marketing Software

2021 APAC Media Consumption: Digital research preferences sponsored by TechTarget ComputerWeekly.com INFOGRAPHIC: In this infographic, we show the results of our 2021 Media Consumption Survey. Find out why localization of content is important to users and what type of content works best in each buying stage. Posted: 14 Dec 2021 \| Published: 14 Dec 2021 TOPICS: Content Delivery \| Content Networking \| IT Management \| Marketing

Why More High-Performance Companies Are Depending on Intent Data sponsored by Informa TechTarget WHITE PAPER: What is B2B intent data and how can it help your organization? Inside, get a crash course on B2B intent data. Learn how B2B intent data can help your organization glean actionable insights, and uncover top intent use cases today. Posted: 08 Feb 2021 \| Published: 27 Sep 2019 TOPICS: Business Intelligence \| Business Intelligence Software \| Data Management \| Data Management Software \| Data Quality \| Marketing \| Sales \| Sales and Marketing Software

Using Intent Data for Effective Persona Development in ABM sponsored by Informa TechTarget EBOOK: In this e-book, Using Intent Data for Effective Persona Development in ABM, we’ll show you how to keep pace with what’s going on in your target accounts. Download today to learn how to leverage intent data for effective persona development and shape your ABM strategy. Posted: 08 Feb 2021 \| Published: 03 Nov 2020 TOPICS: Market Research \| Market Segments \| Market Trends \| Marketing \| Marketing Information Systems \| Marketing Literature

Driving Short-Term Quota Attainment by Aligning Marketing to Sales sponsored by Informa TechTarget WEBCAST: Watch this interactive webinar featuring Nancy Nardin, Founder of Smart Selling Tools and one of the world’s leading experts on sales technology and process, explores what Sales really needs from Marketing right now and provides clear insight on how teams can align to reach revenue goals in the near term. Posted: 08 Feb 2021 \| Premiered: Dec 29, 2020 TOPICS: Market Research \| Market Segments \| Marketing \| Marketing Information Systems \| Marketing Literature

AI: Beyond the hype sponsored by TechTarget ComputerWeekly.com EGUIDE: Artificial Intelligence is red hot. But what lies beyond the hype? Once it was big data, then cloud, now it is artificial intelligence, and that sub-set of it which is machine learning, that's generating more heat than light. Is there business value here? Posted: 08 Feb 2021 \| Published: 06 Nov 2017 TOPICS: Artificial Intelligence \| Autonomic Computing \| Autonomous Systems \| Business Intelligence \| Business Intelligence Software \| Business Management \| Business Processes \| Business Systems

The last mile to the individual customer: Sales and marketing software trends sponsored by TechTarget ComputerWeekly.com EGUIDE: From this e-guide you will learn about such developments in sales and marketing enterprise software in 2018, with a view to 2019 – from Computer Weekly and from our specialist US TechTarget site SearchCRM. Posted: 08 Feb 2021 \| Published: 21 Dec 2018 TOPICS: CRM \| CRM Software \| ERP \| ERP Software \| Marketing \| Sales \| Sales and Marketing Software

How to Use Email Marketing to Nurture Third-party Leads sponsored by Informa TechTarget EBOOK: More than half of B2B buyers will end sales calls if reps don’t know enough about their companies. That’s why it’s so important to have a solid plan for nurturing third-party leads. Download this eBook for tips on how you can use email marketing to nurture third-party leads. Posted: 08 Feb 2021 \| Published: 07 May 2020 TOPICS: Market Research \| Market Segments \| Market Trends \| Marketing \| Marketing Information Systems \| Marketing Literature

Web 2.0 at Work: Departmental Use Cases sponsored by Oracle Corporation WHITE PAPER: With the introduction of Web 2.0 technologies into your enterprise, you can greatly increase the value of your company's most important assets. Leading companies are harnessing Web 2.0 technologies and applying them to build their next-generation workplaces. Posted: 03 Apr 2009 \| Published: 01 Aug 2008 TOPICS: Blogs \| CRM \| Financial Management \| Financial Reporting \| Human Resources Management \| Marketing \| Sales and Marketing Software \| Social Networking \| Tagging \| Web Applications Software \| Wikis

Advertising Effectiveness Reports