Advertising Effectiveness White Papers, Software Downloads, Definition and Webcasts

Business of Information Technology > Business Processes > Marketing >
Advertising Effectiveness Reports

Computer Weekly – 18 March 2025: UK under-prepared for catastrophic cyber attack sponsored by TechTarget ComputerWeekly.com EZINE: In this week's Computer Weekly, MPs have been told the UK is under-prepared to cope with a catastrophic cyber attack – we find out where the problems lie. Our new buyer's guide assesses the challenges of datacentre capacity planning. And Sir Martin Sorrell talks about the risks and opportunities of AI. Read the issue now. Posted: 14 Mar 2025 \| Published: 18 Mar 2025 TOPICS: Ad Tracking and Analysis \| Advertising \| Artificial Intelligence \| Capacity Planning \| Cloud Storage \| Cybersecurity \| Data Center Construction \| Data Center Design \| Data Center Infrastructure Efficiency \| Data Center Power Management \| Data Centers \| Governments

3 C’s for Understanding Real Intent Data: Context, Content and Contacts sponsored by Informa TechTarget EBOOK: To help you select the best intent data provider for your business, we have built a simple framework to guide you in your decision. In the e-book, we review the different types of intent available and examine the 3 key attributes necessary for intent data to be effective and actionable Posted: 08 Feb 2021 \| Published: 21 Oct 2020 TOPICS: Market Research \| Market Segments \| Market Trends \| Marketing \| Marketing Information Systems \| Marketing Literature

Part 4: Establish Organizational Alignment sponsored by Informa TechTarget WHITE PAPER: When sales and marketing talk about lead generation, tensions often arise. While disagreements are normal, there are important steps you can take to prevent them from undermining what you’ll need to continuously improve. Find out what those steps are – and how to successfully take them – in this expert e-book. Posted: 08 Feb 2021 \| Published: 12 Dec 2019 TOPICS: Market Research \| Market Segments \| Marketing \| Marketing Information Systems

Billion Dollar Blindness sponsored by Informa TechTarget WEBCAST: Access this webcast to learn how using the latest intent data and AI-driven technologies can transform their productivity and yields from a market, an ICP, or a set of named ABM accounts. Posted: 08 Feb 2021 \| Premiered: Feb 19, 2020 TOPICS: Artificial Intelligence \| Business Activity Monitoring \| Business Communications \| Business Consulting Services \| Business Development \| Business Environment \| Business Management \| Business Metrics \| Business Models \| Business Performance Management \| Business Process Management \| Business Process Modeling \| Business Processes \| Business Service Management \| Marketing

SDR Pro Tip: Real Purchase Intent Data from TechTarget Delivers Better ROI sponsored by Informa TechTarget WEBCAST: Operatix is an international expert at creating meetings and opportunities for great tech companies. Watch this video to see why Operatix uses Priority Engine™ from TechTarget to boost meeting acceptance and opportunity yields, reduce no-shows and increase their ROI. Posted: 08 Feb 2021 \| Premiered: Apr 8, 2020 TOPICS: Market Research \| Market Segments \| Marketing \| Sales \| Sales and Marketing Software \| Sales Channels \| Sales Consulting Services \| Sales Force Automation

RPA vs. BPM: How are they different? sponsored by TechTarget ComputerWeekly.com EGUIDE: Robotic process automation and business process management are complementary partners in driving digital transformation initiatives. RPA has received a lot more publicity in recent years, but BPM is an essential discipline and a key enabler in scaling RPA projects. Here are the main differences between these process-oriented initiatives. Posted: 19 May 2022 \| Published: 19 May 2022 TOPICS: Business Process Automation \| Business Process Automation Software \| Business Process Management \| Business Processes \| Workload Automation

Why Should You Consider Procurement Outsourcing? A Holistic Approach towards Vertically Integrated to Virtually Integrated Business Process Services sponsored by Wipro WHITE PAPER: Procurement Outsourcing is defined as a process wherein organizations take a calculated approach of moving some of their processes around source to pay to a specialist. Posted: 13 Jan 2009 \| Published: 13 Jan 2009 TOPICS: Best Practices \| Business Processes \| Contract Management \| Leadership \| Manufacturing \| Supply Chains

The Enterprise of the Future: Implications for the CIO sponsored by IBM WHITE PAPER: The purpose of this paper is to highlight the key insights from the IBM Global CEO Study and relate them to the new CIO challenge: driving transformation as "change leaders" and implementing transformation as "change agents". Posted: 11 Feb 2009 \| Published: 10 Feb 2009 TOPICS: Business Models \| Business Processes \| Leadership \| Risk Management \| SOA

Creating and managing value-driven product portfolios sponsored by IBM WHITE PAPER: The product portfolio decisions you make today will determine whether your company is relevant tomorrow. To increase the chances of marketing a successful product, organizations must deliver products and services to the consumers they value the most, and they must provide those deliverables when their consumers want them. Read on to learn more. Posted: 24 Jul 2009 \| Published: 23 Jun 2009 TOPICS: Business Intelligence \| Business Processes \| Portfolio Management (IT Management) \| Product Development \| Product Life Cycles \| Product Management \| Project Management \| Project Portfolio Management

Leverage ERP for Sales & Operations Planning sponsored by IFS WHITE PAPER: Read this white paper to learn how to use your ERP to facilitate Sales and Operations Planning (S&OP), which helps manufacturers rapidly adjust to changes in the market. Posted: 12 Jan 2009 \| Published: 12 Jan 2009 TOPICS: CRM \| Enterprise Systems \| ERP \| Marketing \| Sales \| Software \| Strategic Planning

Advertising Effectiveness Reports