Customer Relationship Management Best Practices Reports

EBOOK: Lots of vendors are promising account-based marketing (ABM) will be the next big-break of the marketing world—but what exactly is it? In this e-book, discover the ins-and-outs of ABM. Explore the differences between an overlay and value-add ABM approach, and unlock 7 ways to create value with your new ABM strategy.

Posted: 08 Feb 2021 | Published: 09 May 2019

EGUIDE: Though many CRM platforms offer native marketing automation tools, many organisations find it beneficial to use a third-party application, such as Eloqua or Marketo. Read more in this e-guide.

Posted: 08 Feb 2021 | Published: 24 Jan 2020

EBOOK: Digital Experience Management platforms are developing and becoming more sophisticated as companies seek to intensify relationships with customers in order to gain competitive advantage against their peers. Improving customer experience will only become evermore important as companies endeavor to navigate an increasingly turbulent economy.

Posted: 08 Aug 2022 | Published: 08 Aug 2022

WHITE PAPER: This paper examines the challenges salespeople face, the growing Web 2.0 trend in the enterprise, and the drivers for a new breed of social applications that complement traditional CRM systems to help sales users close more deals quickly.

Posted: 19 Sep 2008 | Published: 19 Sep 2008

EBOOK: Sales departments are under increased pressure during these difficult times, as converting leads, moving sales along the pipeline and meeting sales quotas will be challenging this year. What's more, many companies will be raising quotas for their sales teams in 2009, according to recent research from the sales consultancy firm CSO Insights.

Posted: 29 May 2009 | Published: 09 Apr 2009

WHITE PAPER: Loyalty programs are a necessary part of a successful CRM program and long-term customer retention. Compare available programs, learn what a loyalty program can achieve for your business and gain an eight step guide to designing your own successful plan.

Posted: 16 Jan 2007 | Published: 01 Feb 2005

WHITE PAPER: Compare the performance differences between firms with well a defined and CRM supported sales process verses those without optimized sales strategies. Discover the most dramatic areas of performance gain and the impact on sales effectiveness.

Posted: 22 Nov 2006 | Published: 26 Dec 2005

WHITE PAPER: Mobile CRM is something that needs to be considered now. As a business leader, you might have put it into your mental to do later box, but the reasons to make it a priority are compelling. Read this paper to discover why.

Posted: 01 Sep 2008 | Published: 25 Dec 2006

WHITE PAPER: Interaction center managers, along with their counterparts in sales, marketing, and service, are being asked to deliver greater value on shoestring budgets. While the conventional reaction in tough economic times is to simply cut costs and services, the nature of the current downturn indicates that austerity measures of the past won't work today.

Posted: 27 Apr 2009 | Published: 27 Apr 2009

WHITE PAPER: Organizations are adopting CRM solutions because they understand that having the technology to execute a customer-centric strategy is a business imperative. Learn the strategic value of CRM -- increased revenue, productivity, and customer satisfaction.

Posted: 02 Mar 2007 | Published: 01 Jul 2006