WHITE PAPER:
Download this white paper to examine common models and insight on what qualification criteria to focus on in determining your own ideal approach to ABM scoring.
EZINE:
In this week's Computer Weekly, we look at Gartner's call to innovate – and innovation across retail, the circular economy and the automotive sector. We talk to Verastar's CTO about customer engagement in its small business services. And we examine how poor data quality is frustrating corporate desires to be data-driven. Read the issue now.
WEBCAST:
More than half of B2B brands say they rely on purchase intent data, yet research suggests most marketers lack access to the people actually exhibiting intent. Watch this video to see how TechTarget’s publisher-based model provides access to the active, opted-in prospects you need to hit your KPIs and grow your business.
VIDEO:
In this video, Computer Weekly's editor-in-chief, Bryan Glick, explains what is happening in storage and cloud according to our 2018 IT Priorities survey, taken by over 250 IT decision makers and managers.
WHITE PAPER:
As organizations continue to employ larger data warehouses, the need for performance will continue to outpace the capabilities of traditional relational databases. This paper explores the data explosion and why column-oriented database systems are able to provide the boost needed to gain the performance edge.
WHITE PAPER:
Web 2.0. Collaborative computing. Social media. And now Social CRM. These terms are used interchangeably, and often, to describe the massive transformation taking place across organizations today. What strategies and tools do the newest CRM solutions provide to leverage this new reality? Read this white paper to learn more about Social CRM.
CASE STUDY:
With the help of Pitney Bowes MapInfo's mapping capabilities, Inland Custom Publishing was able to expand their portfolio with a new magazine targeting a local high income audience with local and regional content. Read this case study and learn how the publishers can now provide a balance of stories covering topics like local dining and the arts.
VIDEO:
Watch this video to learn how US Food Service, the second largest food service provider, implemented Afaria from Sybase to streamline order entry and information management between their mobile sales force, distribution centers and the corporate office.
PODCAST:
In this Podcast, Dr. Volker Hildebrand, VP CRM Product Management, SAP, will discuss these significant trends and outline SAP's approach to a new generation of CRM that will help companies not only survive the current economy but emerge as a leader in the long run.
CASE STUDY:
Heinz wanted to speed up and improve the quality of scorecard information they gathered about Heinz brands in retail stores; so they used the Electronic Retail Audit solution on BlackBerry devices to provide brokers with accurate feedback.
