Online Market Research Reports

EBOOK: In this e-book, we discuss the shortcomings of the classical lead gen model and provide a framework you can use to improve productivity and effectively identify, pursue and manage real opportunities.

Posted: 08 Feb 2021 | Published: 03 Nov 2020

WHITE PAPER: What makes Account-Based Marketing (ABM) an effective, yet difficult, strategy is its dependence on strong alignment and collaboration between Sales and Marketing, as well as other stakeholders. Download this e-book to learn what steps your company can take to establish organizational alignment for ABM.

Posted: 08 Feb 2021 | Published: 20 Jan 2020

WEBCAST: This interactive panel webinar addresses three major pivot points for optimizing your demand capture capabilities moving forward – actions you should be considering to protect revenue in the short term and achieve breakthrough success in the future. Watch it here to learn more.

Posted: 08 Feb 2021 | Premiered: Jul 7, 2020

EBOOK: Download this eBook to explore real-world examples of how Marketing, Sales and Customer Success leaders are using intent monitoring to align their teams and maximize opportunity capture across the entire revenue lifecycle.

Posted: 08 Feb 2021 | Published: 15 May 2020

EBOOK: Whether you're a CMO or a demand gen specialist, all B2B marketers share the same problem: inbound funnels don't collect enough real demand. Download this e-guide to learn how better insights on available demand in a market allows you to convert more active accounts and prospects, improving ROI.

Posted: 08 Feb 2021 | Published: 31 Dec 2018

WEBCAST: Operatix is an international expert at creating meetings and opportunities for great tech companies. Watch this video to see why Operatix uses Priority Engine™ from TechTarget to boost meeting acceptance and opportunity yields, reduce no-shows and increase their ROI.

Posted: 08 Feb 2021 | Premiered: Apr 8, 2020

EBOOK: This new e-book discusses how to implement data-driven strategies to maximize ABM performance in today's rapidly changing business environment. Download your copy here.

Posted: 08 Feb 2021 | Published: 25 Jun 2020

WHITE PAPER: In this brief, explore how individual lead counts and conversion metrics can distract organizations from producing pipeline and revenue, and how buying-group-aware measures enabled by the Demand Unit Waterfall™ can provide a more meaningful evaluation of the health of the B2B revenue engine.

Posted: 08 Feb 2021 | Published: 29 May 2020

EGUIDE: 90% of C-suite buyers say brand is influential in shortlisting the buying process—and there’s good reason why. Download this guide to explore the impacts brand awareness and advertising can have on demand generation, and learn how you can establish accurate KPIs to track activity.

Posted: 08 Feb 2021 | Published: 20 Jan 2020

WHITE PAPER: The consumer Web has shown us the power of the internet as a social, collaborative platform, particularly when compared to existing rigid corporate environments. Wikis, blogs, Really Simple Syndication (RSS) feeds, social networks, tagging, and mashups are flexible, user-driven tools that have the potential to bring many benefits to the enterprise.

Posted: 03 Apr 2009 | Published: 01 Aug 2008