Trends Reports

WEBCAST: In this webinar, Eric Wittlake, Sr. Marketing Analyst, TOPO, discusses new use cases and applications for intent data that reach beyond just account based strategies and explores how entire go-to-market teams are using it to significantly improve results for each function within the team.

Posted: 08 Feb 2021 | Premiered: Nov 30, 2020

EBOOK: In this e-book, Using Intent Data for Effective Persona Development in ABM, we’ll show you how to keep pace with what’s going on in your target accounts. Download today to learn how to leverage intent data for effective persona development and shape your ABM strategy.

Posted: 08 Feb 2021 | Published: 03 Nov 2020

WHITE PAPER: What makes Account-Based Marketing (ABM) an effective, yet difficult, strategy is its dependence on strong alignment and collaboration between Sales and Marketing, as well as other stakeholders. Download this e-book to learn what steps your company can take to establish organizational alignment for ABM.

Posted: 08 Feb 2021 | Published: 20 Jan 2020

EGUIDE: 90% of C-suite buyers say brand is influential in shortlisting the buying process—and there’s good reason why. Download this guide to explore the impacts brand awareness and advertising can have on demand generation, and learn how you can establish accurate KPIs to track activity.

Posted: 08 Feb 2021 | Published: 20 Jan 2020

WEBCAST: Join Andrew Gaffney, President, Demand Gen Report and John Steinert, CMO, TechTarget as they explore key trends driving the use and success of purchase intent in high performance organizations.

Posted: 08 Feb 2021 | Premiered: Sep 11, 2020

EBOOK: Download this eBook to understand how you can engage a broader cross-section of roles to open up new opportunities, make progress by uncovering new personas, grow account penetration and optimize your investments throughout the customer lifecycle.

Posted: 08 Feb 2021 | Published: 11 Sep 2020

EBOOK: Download this eBook to explore real-world examples of how Marketing, Sales and Customer Success leaders are using intent monitoring to align their teams and maximize opportunity capture across the entire revenue lifecycle.

Posted: 08 Feb 2021 | Published: 15 May 2020

WEBCAST: Join Megan Heuer and John Steinert in this webinar as they discuss how contact-level intent data can help you better recognize, engage and manage groups of people who are initiating a buyer’s journey in your target accounts.

Posted: 08 Feb 2021 | Premiered: Sep 30, 2020

WHITE PAPER: Use insight produced through analytics to improve performance and gain a strategic advantage. Learn how you can employ an enterprise-wide approach for maintaining data and using analytics for improved decision making.

Posted: 18 Feb 2008 | Published: 01 Jun 2007

WHITE PAPER: Data doesn't have to be only fact driven and metric. Learn these five best practices to help you make sense and order out of a disparate collection of facts.

Posted: 20 Feb 2008 | Published: 01 Feb 2008