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In B2B organizations, shifting the focus from individual leads in the demand process to buying groups and demand units represents a major change. Download this white paper to learn how to leverage the teleservices team as the first step in an incremental evolution from individual leads to buying groups.
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In this white paper, explore how changes in B2B interaction are impacting relationship-creation and how you can use intent data to connect buyers to the solutions they need. Download today to see how you can transition to ABM 2.0 and become a key player in the enablement of both high-velocity and field sales teams.
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What makes Account-Based Marketing (ABM) an effective, yet difficult, strategy is its dependence on strong alignment and collaboration between Sales and Marketing, as well as other stakeholders. Download this e-book to learn what steps your company can take to establish organizational alignment for ABM.
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In this brief, explore how individual lead counts and conversion metrics can distract organizations from producing pipeline and revenue, and how buying-group-aware measures enabled by the Demand Unit Waterfall™ can provide a more meaningful evaluation of the health of the B2B revenue engine.
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Relational databases like Oracle grow 3x to 5x in size every three years, but most are not backed up properly. Learn about one of the newest trends in the industry: to outsource or out-task to your database administration needs.
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With the explosion of data, storage environments are becoming more complex. Poorly designed storage infrastructures are putting companies at risk. Download this study to learn how storage managers built stronger storage management teams and environments.
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Use insight produced through analytics to improve performance and gain a strategic advantage. Learn how you can employ an enterprise-wide approach for maintaining data and using analytics for improved decision making.
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Data doesn't have to be only fact driven and metric. Learn these five best practices to help you make sense and order out of a disparate collection of facts.
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With customer demands rising and prices falling, service excellence alone is no longer enough to ensure future growth and profitability. Read this white paper to explore strategies, practices, and tools that can help your business achieve p...
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This white paper provides insight into the six key areas essential for becoming a value-driven organization. Discover how to gain the visibility and control essential to meet and exceed customer needs.
