Customer Loyalty White Papers

WHITE PAPER: This white paper shows how Oracle WebLogic Server supports the next generation of enterprise applications and services. Learn how to leverage the Java EE 5 advantage and dramatically speed development of SOA applications.

Posted: 13 May 2009 | Published: 04 Nov 2008

WHITE PAPER: Methods for capturing customer attention and loyalty may have changed over the years, but the basic DNA of business has not - a focus on establishing new customer relationships and retaining existing ones. This paper provides both a business & technology insight into the credit card customer service workflow.

Posted: 13 May 2009 | Published: 12 May 2009

WHITE PAPER: By implementing loyalty programs that are integrated across sales, service, and marketing - across all channels of interaction - a firm can greatly enhance the customer experience, increase customer retention, and foster development of a community of people who serve as advocates for the business.

Posted: 27 Apr 2009 | Published: 27 Apr 2009

WHITE PAPER: Interaction center managers, along with their counterparts in sales, marketing, and service, are being asked to deliver greater value on shoestring budgets. While the conventional reaction in tough economic times is to simply cut costs and services, the nature of the current downturn indicates that austerity measures of the past won't work today.

Posted: 27 Apr 2009 | Published: 27 Apr 2009

WHITE PAPER: This paper briefly defines text analytics, describes various approaches to text analytics, and then focuses on the natural language processing techniques used by SPSS Inc.'s text analytics solutions.

Posted: 20 Feb 2009 | Published: 20 Feb 2009

WHITE PAPER: This paper examines how many executives are beginning to understand that cutting cost by outsourcing call center operations isn't always the best solution. Learn how "cheaper" often comes at the expense of "better".

Posted: 20 Feb 2009 | Published: 20 Feb 2009

WHITE PAPER: The focus of this paper is to provide readers a comprehensive understanding of real-world deployment practices, trends and ROI anecdotes for enterprise portal technologies.

Posted: 14 Jan 2009 | Published: 14 Jan 2009

WHITE PAPER: This paper provides eight strategies for creating a relationship with your customers that will keep them coming back.

Posted: 06 Oct 2008 | Published: 03 Oct 2008

WHITE PAPER: This paper explains the challenges marketers face today and how innovative, next generation campaign approaches are beginning to separate the best from the rest.

Posted: 17 Sep 2008 | Published: 17 Sep 2008

WHITE PAPER: This research brief addresses 1 of the 6 key strategic issues: How to Translate Good Service into Market-Share Advantage.

Posted: 20 May 2008 | Published: 01 Jan 2007

WHITE PAPER: Loyalty programs are a necessary part of a successful CRM program and long-term customer retention. Compare available programs, learn what a loyalty program can achieve for your business and gain an eight step guide to designing your own successful plan.

Posted: 16 Jan 2007 | Published: 01 Feb 2005

WHITE PAPER: A successful CRM strategy can give small and midsize businesses (SMBs) competitive advantage. This white paper presents five key steps to developing a customer-centric approach for every aspect of business.

Posted: 04 Oct 2006 | Published: 01 Oct 2006