Email Campaign Management White Papers

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Seven Email Marketing Refreshes sponsored by Bronto Software WHITE PAPER: This whitepaper will detail seven key points that will help you quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren't aware you were missing. Posted: 06 Oct 2008 \| Published: 04 Oct 2008 TOPICS: Advertising \| Campaign Management \| Customer Interaction Services \| Customer Satisfaction \| Demographic Profiles \| Email \| Email Marketing \| Interactive Multimedia Development \| Marketing Literature \| Web Analytics

Ten Tips for Effective Lead Management sponsored by Marketo WHITE PAPER: Learn 10 tips for effective lead management that will enable you to create more educated buyers, help you better understand their needs and ultimately increase revenue. Posted: 20 Mar 2008 \| Published: 01 Mar 2008 TOPICS: B2B \| Campaign Management \| Data Quality \| Lead Generation \| Marketing Information Systems \| Online Marketing \| ROI \| Sales and Marketing Software \| Search Engines \| Web Content Management \| Wireless Marketing

Account-Based Marketing Will Fail Without Organizational Alignment sponsored by Informa TechTarget WHITE PAPER: What makes Account-Based Marketing (ABM) an effective, yet difficult, strategy is its dependence on strong alignment and collaboration between Sales and Marketing, as well as other stakeholders. Download this e-book to learn what steps your company can take to establish organizational alignment for ABM. Posted: 08 Feb 2021 \| Published: 20 Jan 2020 TOPICS: Market Research \| Market Segments \| Market Trends \| Marketing \| Marketing Information Systems

Web 2.0 at Work: Departmental Use Cases sponsored by Oracle Corporation WHITE PAPER: With the introduction of Web 2.0 technologies into your enterprise, you can greatly increase the value of your company's most important assets. Leading companies are harnessing Web 2.0 technologies and applying them to build their next-generation workplaces. Posted: 03 Apr 2009 \| Published: 01 Aug 2008 TOPICS: Blogs \| CRM \| Financial Management \| Financial Reporting \| Human Resources Management \| Marketing \| Sales and Marketing Software \| Social Networking \| Tagging \| Web Applications Software \| Wikis

Collaborative and Comprehensive: A Bold New Look for Global Sourcing sponsored by Accenture WHITE PAPER: This paper explores challenges and opportunities inherent in the global sourcing movement and provides at least five capabilities to be mastered if an organization is to achieve world-class status in the sourcing approaches and management techniques. Posted: 26 Jun 2008 \| Published: 01 Sep 2007 TOPICS: Business Processes \| Change Management \| Collaboration

Master Data Management: Effective Data Governance sponsored by IBM WHITE PAPER: This white paper will describe how engaging in a master data management (MDM) project enables effective governance of data-specifically master data-and achieves maturity in key categories of the IBM Data Governance Maturity Model. Posted: 09 May 2008 \| Published: 01 Nov 2007 TOPICS: Business Processes \| Customer Data Integration \| Master Data Management \| Service Oriented Architecture

Taking On-Demand CRM Integration to the Next Level sponsored by Oracle Corporation WHITE PAPER: This white paper discusses customer data integration challenges facing businesses with mixed deployments and presents Oracle's vision and solution for comprehensive integration with Oracle's Siebel CRM On Demand. Posted: 08 Nov 2007 \| Published: 01 Sep 2007 TOPICS: Application Integration \| Business Process Management \| CRM \| CRM Software \| Customer Satisfaction \| Marketing \| Oracle (Product) \| Productivity \| ROI \| Sales \| Software as a Service \| User Experience

Why Should You Consider Procurement Outsourcing? A Holistic Approach towards Vertically Integrated to Virtually Integrated Business Process Services sponsored by Wipro WHITE PAPER: Procurement Outsourcing is defined as a process wherein organizations take a calculated approach of moving some of their processes around source to pay to a specialist. Posted: 13 Jan 2009 \| Published: 13 Jan 2009 TOPICS: Best Practices \| Business Processes \| Contract Management \| Leadership \| Manufacturing \| Supply Chains

Faster, Cheaper, Safer: Improving Agility, TCO, and Security with Agentless Job Scheduling sponsored by BMC Software, Inc. WHITE PAPER: Enterprise job scheduling is a mature and mission-critical IT capability that supports some of the most important business processes throughout a modern enterprise. This EMA whitepaper will review the implementation and benefits of agentless job scheduling. Posted: 17 Apr 2009 \| Published: 17 Apr 2009 TOPICS: Business Process Management \| Business Processes \| Enterprise Systems \| Job Scheduling Software \| Server Management \| TCO \| Workload Automation

The Path toward Pervasive Business Intelligence at Ferrari North America sponsored by Tableau Software WHITE PAPER: Organizations in all industries and of all sizes are turning to business intelligence (BI) and data warehousing (DW) technologies and services to either automate or support decision-making processes. Posted: 02 Dec 2008 \| Published: 02 Dec 2008 TOPICS: Business Intelligence \| Business Processes \| Data Integration \| Data Warehouses \| IT Departments \| OLAP